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News Of The World Follows The Times


The Masked Tulip

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Have to register and subscribe.

Timing is in perfect sync with switching over to digi terrestrial TV (coz they can now compartmentalize different regions and play them off against each other with different news stories/propaganda)

Coz of the nature of digi signal there is no leakage of signal reception outside the transmitted area - unlike analogue!

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Spoke to my Newsagent just now.

Apparently, most newspapers have reduced their margins to reailers.

ASDA refused to stock some News International titles in consequence. A deal was done to reduce their advertising rates but to accept the lower margin.

Delivery costs to the retailer have also been increased by the wholesalers.

My Newsagent says he is ******. Actually, I wish someone would, moaning twirp.

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The Times, Sun, and NOTW are all Newscorp papers. There's a stormy debate within the business at the moment (I work for them) about the effectiveness of the paywall, it seems to work for the WSJ (also a Newscorp paper) because it's a specialist publication with a wealthy audience, but it's also becoming clear that the Times is now suffering in an unexpected way from the paywall. Because total readership (digital and physical) has been cut so dramatically they are getting fewer exclusive stories from publicists, so their relevance is also in decline. It's a shit time for print media. In fact it's a shit time for pretty much all media apart from TV where ad spends seem to be bouncing back.

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Why pay for the news of the world when you can get something far better and more informative like the bbc world service for free? ;)

Spot on. Apart from a more populist and salacious slant on X Factor the answer is you shouldn't. And if NOTW goes behind a paywall the Max Cliffords of the world will stop giving the NOTW the inside story, so even that reason will disappear.

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The Times, Sun, and NOTW are all Newscorp papers. There's a stormy debate within the business at the moment (I work for them) about the effectiveness of the paywall, it seems to work for the WSJ (also a Newscorp paper) because it's a specialist publication with a wealthy audience, but it's also becoming clear that the Times is now suffering in an unexpected way from the paywall. Because total readership (digital and physical) has been cut so dramatically they are getting fewer exclusive stories from publicists, so their relevance is also in decline. It's a shit time for print media. In fact it's a shit time for pretty much all media apart from TV where ad spends seem to be bouncing back.

Interesting, so Murdoch clearly feels then that the NOTW is a niche paper that people will pay for. It would be interesting to see what's happened to revenues at the Times since this happened.

I really can't see this lasting.

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The Times, Sun, and NOTW are all Newscorp papers. There's a stormy debate within the business at the moment (I work for them) about the effectiveness of the paywall, it seems to work for the WSJ (also a Newscorp paper) because it's a specialist publication with a wealthy audience, but it's also becoming clear that the Times is now suffering in an unexpected way from the paywall. Because total readership (digital and physical) has been cut so dramatically they are getting fewer exclusive stories from publicists, so their relevance is also in decline. It's a shit time for print media. In fact it's a shit time for pretty much all media apart from TV where ad spends seem to be bouncing back.

Interesting post, thanks.

Do you work at Wapping? I worked there years ago; if memory serves it was in the marketing/strategy department (1999-ish). Before that I wrote for The Times (briefly (1995)).

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Well not a popular move on HPC I'm sure, but I'm part way through my Times trial of £1 for 30 days access.

However I normally buy the Times 3 or 4 times a week and the Sunday Times. The Sunday Times alone now is now £2.50, so not buying that pays for the subscription, plus I don't have tons of newspapers hanging around the flat for days.

So if I continue with the subscription it would save me money, and I've quite got used to reading the papers and books on my netbook now.

Its alright saying there is free news around the web, however news gathering costs money, and I happen to like some of the Times columnists. I'm well aware the Times is a Murdoch organisation, but I would rather read that, than BBC News (which is mainly recycled rubbish anyway) or any of the Mail or Express titles.

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I was invited to participate in a YouGuv survey yesterday that looked to be on this very topic; gauging interest in The Sun going online amongst a melee of more general questions about readership patterns.

Questions like: "Would you subscribe/purchase The Sun if articles were less sensationalised/more factual/family orientated…" and "Would you find it embarrassing to have a paper copy of The Sun in your household" come to mind amongst others.

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