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Hovis Maker Premier Foods To Cut 900 Jobs In Bread Division


R K

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HOLA441

http://www.bbc.co.uk...siness-20405983

Premier Foods, the maker of Hovis, is cutting 900 jobs at its bread division and is closing two bakeries.

The company said it would close two bakery sites in Greenford, west London and Birmingham some time next year.

Premier, which is the country's largest branded food producer, is also simplifying its bread distribution network by cutting some 130 routes.

The closures come on top of the previously announced closure of its bakery in Eastleigh, Hampshire.

Greenford and Birmingham will also see their distribution centres close, along with Plymouth and Mendlesham in Suffolk.

The job losses also stem from Premier's move to restructure its logistics operations.

Premier's other major brands include Bisto, Mr Kipling and Sharwood's.

'Increase focus' Premier has been selling off top name brands which it says it does not consider "core" ones, in order to cut its debts of more than £1bn.

In March its creditors gave it extra time to repay its debts.

Well-known brands that have been sold include the Branston range of pickles and sauces, Robertson's jam and Sarson's vinegar.

The changes to the bakery division also take account of the loss of a "low margin" contract with a supermarket to produce bread, worth £75m, which was announced last month.

The company's chief executive, Michael Clarke, said the cuts were critical for securing the bread division's future: "By simplifying our cost base, we can increase focus on improving efficiency, quality and service levels to help grow our core Hovis business.

"We recognise the impact these actions will have for our employees at the sites affected. Decisions will not be taken lightly but they are necessary if we are to build a strong and successful future for the bread division and those who remain with our business."

Let the puns begin!

I've highlighted the bit I think relevant. i.e. it's the supermarket own brands/value brands hammering the big name brands.

Brand Price Crash

Edited by R K
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