Eastenders

[BrickingIt]

Yes they are buying on Eastenders.

Met with mortgage advisor, did the deal in the pub.

Now come on you bears post your were they pissed jokes here.

Sorry appears to be have been posted twice.

Edited January 18, 2007 by BrickingIt

[Jambo]

Ive been watching BBC2 "Pay of your Mortgage. Anyway thinking of taking on a mortgage now might want to have a look at this. Seems like all the S**t they are going through to pay of makes you wonder if its ever worth it.

[BrickingIt]

Ive been watching BBC2 "Pay of your Mortgage. Anyway thinking of taking on a mortgage now might want to have a look at this. Seems like all the S**t they are going through to pay of makes you wonder if its ever worth it.

They are even bullish on Eastenders?. Now thats a first.

[Zzzzzzzzzzzzzzzzzzzzzzzzzz]

I'm not sure this is funny. Eastenders being used to win over the hearts and minds of cautious first time buyers. Made me sick and I should be hardened to this kind of shit, working in PR as I do. BBC should be ashamed of themselves - bastards!

Edited January 18, 2007 by gruffydd

[Zzzzzzzzzzzzzzzzzzzzzzzzzz]

This is how social marketers play the game...

http://www.social-marketing.com/blog/2006/...-placement.html

[Zzzzzzzzzzzzzzzzzzzzzzzzzz]

THis is how Eastenders have been mixed up with product placement in the past (you can bet your bottom dollar that it's got a great deal worse since this article was written:

Products 'Placed' on top TV shows

From The Sunday Times (London) 25th April 1999

by Paul Nuki and Nicholas Hellen

Some of the world's richest companies are paying thousands of pounds a year to have their products 'placed' on television programmes, including [top-rating soap operas such as] East Enders and Coronation Street.

They are able to do it because of a loophole in the broadcasting regulations which allows programme makers to accept valuable props for nothing. Instead of paying to hire normal props, they take the branded products for free.

The deals are organised by so-called product placement agents- middle men who are hired by companies which want their goods to achieve greater exposure on television.

A Sunday Times investigation suggests that the 'branded props for nothing' loophole is blurring what is supposed to be a clear distinction between television programming and advertising.

In addition to soap operas and game shows where prizes are handed out, popular magazine and comedy programmes, including Absolutely Fabulous, have also been targeted.

The business, worth an estimated £20m a year, is allowed under broadcasting rules so long as programme makers are not influenced by their acceptance of the free props whose value can run into tens of thousands of pounds.

Paradoxically however, almost all prop houses (as they are [euphemistically] known on the television side of the industry) or product placement companies - none of whom is subject to broadcasting regulations - offer their clients a guarantee that their products will not be shown in a negative light. Many say they see the scripts of programmes before agreeing to hand over valuable props entrusted to them by their clients.

Sunday Times reporters posing as businessmen approached several product-placement agents or prop houses last week. They were told that their bogus products - a wide range of household goods - could be placed on a variety of primetime BBC and ITV programmes without difficulty.

"We work on all the soaps, we supply products to all of them, " said John Parker, an executive with New Media Group, a product placement company with clients including Cadbury, Heinz and Whitbread.

"We would not guarantee that we could get specific products into all those programmes but we would certainly have a relationship with all of them."

The average cost of a small consumer product such as a can of beer appearing briefly in a prime time television programme such as Coronation Street stands at about £1,000. Fixed annual fees start at about £15,000 depending on the range and type of products being placed.

Claire Davidson, a director of Rogers & Cowan, an agent with international clients, said her firm operated a "points system" under which clients were charged on a sliding scale ranging from one to five. A product which appeared only briefly in the programme would be given a one-point rating. If it was handled positively by a "known star" then it would achieve five points.

The investigation revealed that programmes targeted by product placement firms include:

Eastenders, in which a blue Saab 93SE driven by the nightclub owner, Steve Owen, and the tools in the programme's car repair shop have both been placed by Autoprop Services, a product placement agency. A wide array of brands of beer and spirits featured in the Queen Vic pub have also been placed by agents.

Absolutely Fabulous, in which the Prop Portfolio, a London-based agent, claims to have placed a Zanussi dishwasher with an abnormally large brand logo. The same firm said last week that it placed the Audi driven by the actress Amanda Burton in the latest series of Silent Witness.

Agents are also said to have placed a branded canned beer on Men Behaving Badly and power tools on the DIY programme Changing Rooms. A new series of The Professionals features a Nissan car driven by one of the principle characters.

"Television and film props are normally rented out to production companies at 10% of their capital value," said one industry source last week. "What the agents say is, 'You can have this for nothing but the brand name must be seen and this - a packet of crisps, for example - must be seen sitting next to it."

In many cases, agents will seek and be given guarantees that their clients' products will not appear in a 'negative light'. Yvonne Hulton, a director of Autoprop Services, said: "It is pretty standard practice for car suppliers to be shown the scripts in advance, because they do not want their products shown in a bad light. For example, even if the character in the show has got plenty of money, if they are from the wrong background the car company might not be happy."

Both the BBC and the Independent Television Commission have strict rules forbidding broadcasters taking inducements from companies to feature products or giving them editorial influence.

Michael Fabricant, Tory MP and member of the Commons Select Committee on culture said he wanted an investigation into the trade to clarify that rules were not being blurred by practices such as the pre-screening of scripts. "Product placement does not belong on British television. The ITC should commence an investigation and I will be calling on the BBC board of governors to do the same," he said.

All the prop companies approached last week said they acted within the television industry's guidelines, although several pointed out that it was the programme makers who are regulated, not the agents.

A spokeswoman for Whitbread said product placement was used to a limited extent, although in the case of Men Behaving Badly, when actor Martin Clunes sips from a can of Whitbread product Stella Artois, the product was 'placed' by the producers rather than Whitbread.

Both the BBC and ITC said they were vigilant about abuse of the existing rules.

paul.nuki@sunday-times.co.uk

Sunday Times Website: http://www.sunday-times.co.uk

Edited January 18, 2007 by gruffydd

[Zzzzzzzzzzzzzzzzzzzzzzzzzz]

NOW I'VE FOUND THE CULPRIT

Soaps better than ads for social messages says Jowell

LONDON - Soap operas like 'EastEnders' and 'Coronation Street' are better than advertising for conveying social messages, according to the (UK's) culture secretary Tessa Jowell.

She said "A storyline on 'Coronation Street' or 'EastEnders' is a much more powerful medium from which to engage the public than certainly any bundle of government leaflets are likely to be."

Read the article: www.brandrepublic.com

[chichi]

Apparently Flora used to pay a lot to be well placed on EE.

[IP Newcomer]

I had a friend who used to work in one of these agencies - and worked with East Enders.

Their customer was Klix - the coffee vending machine makers. The agency had managed to get a Klix machine into a hospital scene at East Enders. They managed to get a preview video and brought their clients round to view it (not having seen it first). All went well at first, plenty of views of this machine in the waiting room. The disaster struck - Dot Cotton goes to get a coffee, then spits it out "This stuff's horrible".

Product placers go puce. Klix people not at all happy.

They later cancelled the contract - although the product placers went to the Klix offices and reported back that although all the coffee was free every single person had bottled water on their desk.

Sorry for the ramble, just wanted to say that product placement is cheap for a reason.

[ripandcap]

Yes they are buying on Eastenders.

Met with mortgage advisor, did the deal in the pub.

Now come on you bears post your were they pissed jokes here.

Sorry appears to be have been posted twice.

No wonder their ratings are dropping.

[Converted Lurker]

Can't believe this subject got a thread to itself fast foward three years when the black lesbian wants to move out or move her lover in and the mechanics lose their jobs 'under the arches' (not that I have a clue what's happening in the story line)

[Kootenai Brown]

Yes they are buying on Eastenders.

Met with mortgage advisor, did the deal in the pub.

Now come on you bears post your were they pissed jokes here.

Sorry appears to be have been posted twice.

You follow Eastenders....... that says a lot........

[SarahBell]

Ive been watching BBC2 "Pay of your Mortgage. Anyway thinking of taking on a mortgage now might want to have a look at this. Seems like all the S**t they are going through to pay of makes you wonder if its ever worth it.

Don't like that prog as it skirts over the tax issues a bit too much.

Its like these property programs where they end up getting their friends and family in to work for nothing. That doesn't mean they've made a profit fairly. Unless family is going to slave for you every time then it produces unrealistic results.

[BrickingIt]

You follow Eastenders....... that says a lot........

I have to confess its being a bit sad, full of people moaning about lifes injustices, stabbing each other in the back and generally swabbling amongst themselves for months on end.

So I thought i'd put the laptop down, take a break for five minutes and watch Eastenders.

[Kootenai Brown]

I have to confess its being a bit sad, full of people moaning about lifes injustices, stabbing each other in the back and generally swabbling amongst themselves for months on end.

So I thought i'd put the laptop down, take a break for five minutes and watch Eastenders.

Touché

[steve99]

Ive been watching BBC2 "Pay of your Mortgage. Anyway thinking of taking on a mortgage now might want to have a look at this. Seems like all the S**t they are going through to pay of makes you wonder if its ever worth it.

Definity, good way to do it, people are so complacent at the moment about money that most have even forgoton or have never known what real reccesion conditions are like, high interest rates and mass unemployment.

As for east enders pushing house buying and mortgages, Im sure the producers know what they are doing, stupid easliy impressed audience will all be running out to buy a house today based on this and keep the HPI party going.

[Austin Allegro]

I have to confess its being a bit sad, full of people moaning about lifes injustices, stabbing each other in the back and generally swabbling amongst themselves for months on end.

So I thought i'd put the laptop down, take a break for five minutes and watch Eastenders.

Haha good one!

I stopped watching 'Enders years ago. Badly written, atrociously acted claptrap pushing the BBC's social(ist) agenda for all it's worth. Mind you, it's nothing new - the Archers was started in 1947 specifically to push government propaganda on agriculture.

[smiley]

The key question is (as on all soaps): what happens next?

It's in the nature of soaps that things go wrong. So, on this little sub-plot, let's see if:

a) The mortgage advisor turns out to be a crook

The house they buy is subsiding

c) They lose their job, default, and have the place repossed.

... so let's keep watching!

(And if none of these things happen, then the script writer should be sacked!)

[dogbox]

Brickingit

I note on the overseas section of this forum you are a vocal bull on Spanish property.

Do you really think clinging to the bandwaggon is an intelligent way to follow ones life?

Im more bullish that some on here, but your blindly following the UK & Spanish property bandwagons without question seems a little shortsighted.

All parties have a beginning and end you know.

[BrickingIt]

Brickingit

I note on the overseas section of this forum you are a vocal bull on Spanish property.

Do you really think clinging to the bandwaggon is an intelligent way to follow ones life?

Im more bullish that some on here, but your blindly following the UK & Spanish property bandwagons without question seems a little shortsighted.

All parties have a beginning and end you know.

When I see people buying cobblers in Morocco for massively inflated prices I realise the massively inflated prices for the good spec. stuff i've bought in Spain aren't in fact that massively inflated.

All parties have a beginning and end you know?. When you've brought a more expensive bottle of wine and spent the party in the greasy kitchen that is Morocco you'll realise why the party the comfy living room that is Spain has only just begun.

Edited January 19, 2007 by BrickingIt