70PC Posted November 5, 2023 Share Posted November 5, 2023 Most ads are irrelevant, but on the side of a page, are no bother. YouTube ads are different. They interrupt repeadely and make you wait. If you want a brief look at a video, more time is spent on ads than content. Content providers do the hard work. YouTube takes most of the money. My access to YouTube is now blocked unless I delete the ad blocker. I only use an ad blocker because of YouTube. I hope the ad blockers will find a work around or other players challenge YouTube's monopoly. https://arstechnica.com/google/2023/11/youtube-tries-to-kill-ad-blockers-in-push-for-ad-dollars-premium-subs/?comments=1&comments-page=1 Quote Link to comment Share on other sites More sharing options...
Armus Posted November 5, 2023 Share Posted November 5, 2023 Yes, there'll be a tipping point where the ads become so annoying that people will just use alternative services. What they're trying to do now is annoy people so much they will pay for YouTube Premium. I would pay for Premium if it was a reasonable price but it's £11/month. I know some people use VPNs to buy Premium in other countries and pay 50p to £1/month instead. YouTube are already using anti-consumer practices like refusing to show you recommendations unless you turn on the 'watch history' setting (in the mobile app at least). Quote Link to comment Share on other sites More sharing options...
70PC Posted November 6, 2023 Author Share Posted November 6, 2023 20 hours ago, Armus said: Yes, there'll be a tipping point where the ads become so annoying that people will just use alternative services. What they're trying to do now is annoy people so much they will pay for YouTube Premium. I would pay for Premium if it was a reasonable price but it's £11/month. I know some people use VPNs to buy Premium in other countries and pay 50p to £1/month instead. YouTube are already using anti-consumer practices like refusing to show you recommendations unless you turn on the 'watch history' setting (in the mobile app at least). Google keeps 45% of advertising revenue for doing very little and claim this move is to support content creators. How much of YouTube premium money will go to content creators? Ads are necessary to support content creation but there is a big difference between static panels on the side of the page and ones that interrupt videos. Many fashion and product influencers probably do will well but I doubt most worthwhile content generates any revenue at all. These are specialised and targeting small audiences. Quote Link to comment Share on other sites More sharing options...
MarkG Posted November 7, 2023 Share Posted November 7, 2023 19 hours ago, 70PC said: Ads are necessary to support content creation No, they're not. Ads are a substitute for viewers paying content creators for the content they produce. And many of the content creators whose Youtube videos I still watch have been demonetized so they can't get money from Youtube ads. They get their money from people subscribing on third-party platforms like Patreon. Quote Link to comment Share on other sites More sharing options...
70PC Posted November 7, 2023 Author Share Posted November 7, 2023 3 hours ago, MarkG said: No, they're not. Ads are a substitute for viewers paying content creators for the content they produce. And many of the content creators whose Youtube videos I still watch have been demonetized so they can't get money from Youtube ads. They get their money from people subscribing on third-party platforms like Patreon. Good points and I wonder how Youtube calculates the payout because 45% is not necessarily 45% of all ad income. For various reasons, many contributors earn nothing for their material. Does Youtube keep 100% of that for themselves and should Youtube run ads on content from demonetised contributors? It all looks murky. Quote Link to comment Share on other sites More sharing options...
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