If it's any consolation a lot of people initially dismiss it. Michael Saylor did and so did Pomp. I think you need an open and curious, questioning mind to dig in when you first hear of it. I take your point on the religious fervour. For me it's because this is website focused on individuals priced out of housing looking for answers and a solution. And trying to get across to others that this MAY be a possible solution to their predicament it may come across as preachy?