That was a very clever plug for your website, Mr Gray...
It was the voucher code that gave it away - firstly for making a point of putting it in your post (in bold), secondly the code "coupon10-2008" doesn't really sound like a code that would have been given out in June/July.
Reading through your posts again, you've managed to include all the pertinent points you'd want to make in a press release - cost to advertise on the site, saving over EA fees, where your advert will be seen, alerting potential customers to the consequences of being tied into a sole seller agreement...
And the most beautiful part is how you garnered immediate acceptance by appealing to the very nature of us all on here... Serving up some uber-bearfood (your supposed sale going through at close to 2002 prices) is guaranteed to make you friends on HPC!
Top marks for effort - you can only be a salesman or PR guy to have done that well ;-)
Sherlock