Wednesday, July 9, 2014
Nothing to do with shoppers. This deflation is worldwide. Rates WILL NOT go up any time soon.
Shop prices fell at the steepest rate for at least eight years last month as the popularity of discount stores among the middle classes helped to drive down the cost of clothing and consumer goods. The overall price of items at the till fell by 1.8 per cent compared with June last year, with the price of clothes down by 13.7 per cent year-on-year. The figures, compiled by the British Retail Consortium/Nielsen shop price index, show the fastest drop in prices since the trade association began compiling data in 2006. It was also the 14th month in a row in which shop prices fell. Although the price of food is still rising, it did so by only 0.6 per cent in June, the lowest level of inflation since the index began.