Friday, September 23, 2011

Not as surreal as the title intimates, but still totally bogus

Food prices slashed by 30%

The number of promotions and multi-buy offers will be cut. And the store is dropping its double Clubcard points scheme at the end of October. Mr Brasher said he was confident the cuts would not affect profit margins as the investment for the campaign would come from money saved through efficiency measures as well as the scrapping of double points. Sainsbury’s is also trialling a price-matching scheme in Northern Ireland. A Sainsbury’s spokeswoman said: “This is classic smoke and mirrors from Tesco, giving with one hand and taking with the other.

Posted by general congreve @ 08:15 PM (1235 views)
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4 thoughts on “Not as surreal as the title intimates, but still totally bogus

  • shameless advert for tesco

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  • general congreve says:

    @2 – Fair enough though, at least the public get a heads up so the supermarkets have to start a price war. Not that they won’t make you pay for it some other way (as the article says) and at the end of the day they’re just p1ssing in the wind. Take this quote:

    It will be welcome news for consumers who have seen the cost of food soar over the past year. Food inflation is 6.1 per cent, far higher than the 4.5 per cent official Consumer Prices Index figure. Tesco chief executive Richard Brasher said shrugged off claims that the price cuts would only be temporary. “My intention is to reduce prices and keep them in place,” he said.

    Good luck with that Richard!

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  • Perhaps the Express is saving its best headline for next week: “House prices slashed by 30% – good news for home buyers”

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