Friday, September 23, 2011
Not as surreal as the title intimates, but still totally bogus
The number of promotions and multi-buy offers will be cut. And the store is dropping its double Clubcard points scheme at the end of October. Mr Brasher said he was confident the cuts would not affect profit margins as the investment for the campaign would come from money saved through efficiency measures as well as the scrapping of double points. Sainsburyâ€™s is also trialling a price-matching scheme in Northern Ireland. A Sainsburyâ€™s spokeswoman said: â€œThis is classic smoke and mirrors from Tesco, giving with one hand and taking with the other.