Wednesday, November 3, 2010
Not news, however it is interesting.
Google search traffic trend average for mortgages for United Kingdom
Bit of a computer geek myself, and was just thinking about the collapse in mortgage lending Are the banks not lending or are people not looking to borrow? This graph may hold the answer.
Posted by khards @ 10:24 PM (1812 views)
8 thoughts on “Not news, however it is interesting.”
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tpbeta says:
If yuo read the ecxonomist RIchard Koo, you would conclude it’s the latter. In fact it’s more complicated. The banks ar only lending to people who have better credit ratings than their own, and it’s that group that’s not wishing to borrow.
jack c says:
Are the banks not lending or are people not looking to borrow? – combination of the two, in times of uncertainty people have a higher propoensity to save (which might include paying down debt)
The other factor (IMO) is the fact that Brokers cant be bothered at present with the f***ing hassle and lack of remuneration on mortgages (Direct deals from lenders having a big impact)
cynicalsoothsayer says:
I get a very similar graph for ‘insurance’:
http://www.google.com/trends?q=insurance&ctab=0&geo=gb&geor=all&date=all
or ‘electricity’:
http://www.google.com/trends?q=electricity&ctab=0&geo=gb&geor=all&date=all&sort=0
drewster says:
Not all search terms show the same graph. For example, the internet is for … .
thebulltrap says:
Brilliant Drewster. That was one of my first searches too…
I do like how the graph shows a significant dip in interest in Q4 of each year. Where were we last month? 112million? How low do you think December could go?
inbreda says:
there is a big spike in searches for porn at xmas. Must be the seasonalised santa effect.
Jd says:
you can compare items using commas 🙂
eg. mortgages vs savings
http://www.google.com/trends?q=mortgages%2C+savings&ctab=0&geo=gb&geor=all&date=all&sort=0
general congreve says:
@7 – In fact the overall bullmarket in online porn, despite a slight wobble recently, seems to be leading the recovery 😉
http://www.google.com/trends?q=porn&ctab=0&geo=gb&geor=all&date=all&sort=0