Tuesday, November 2, 2010

Apparently us HPC’ers are not socially affluent – no more Times links since July on this site

The Times Reveals Sharp Fall In Web Audience

The Times has said he is confident over the decision to put the digital edition of the newspaper behind a paywall, despite losing millions of online readers.

Posted by crash n burn @ 05:10 PM (1094 views)
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7 thoughts on “Apparently us HPC’ers are not socially affluent – no more Times links since July on this site

  • Rupert can afford it, but I would imagine his on-line advertisers will be looking for a discount. After all even if you had an advert in a shop window 3m passers by are better than 100,000 shoppers.

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  • the number cruncher says:

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  • little professor says:

    A poor result all round for Murdoch. He always stated that he expected online readership to drop, but that it was worth it in order to increase revenue and also protect the more profitable print sales as people wouldn’t be able to just read the paper online for free.

    Well, print sales are down 10-5% year on year, so the paywall hasn’t increased demand for the physical paper. Subscriptions are running at 50k, including all of those people who are on a £1 free monthly trial. And overall readership is down 90%.

    Big fail. This was only ever going to work if there was a synchronized move by several papers within a short time frame. As it is, nobody is going to pay to access the Times when they can get the Telegraph, Guardian or the Mail for free. There’s just too much competition out there offering a very similar product. The FT and WSJ can get away with charging because they offer a specialist product that no-one else comes close to.

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  • And overall readership is down 90%.

    It was probably ill advised in the extreme, though I should imagine that no one who works for News International actually had the balls to tell the Murdoch’s (James & Rupert) what they really thought. Well, I guess that they have learnt that their ideas don’t always work – and in the meantime, the website will continue to be destroyed.

    nobody is going to pay to access the Times when they can get the Telegraph, Guardian or the Mail for free.

    My three favourite news sites.

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  • LP @ 3 – excellent summary

    I elected to decline the times subscription and havent missed their publication at all – as you say no real USP. I dont think its been missed here either.

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  • Yeah, really missing those vi articles from Annie Ashwort. Just like I’m missing that fat turd I
    flushed down the pan an hour ago.

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  • It was a dull old site that was barely worth looking at when it was free. Apart from Matthew Parris there is no one worth reading.

    But now you have to pay to look, why bother with it?

    A lot of media types said it was a silly move by Murdoch and it looks as though they were right.

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