Monday, April 6, 2009
Slumdogs and Millionaires
Having spent the last three months travelling there, I no longer think of the seven star Burj Al Arab hotel when I think of Dubai, but of emaciated, wretched men, lining up for buses before the sun has risen, resigned to the fact that their hard day's work wouldn't earn them enough to buy a round of coffee here. The branding of Dubai has to be one of the greatest PR triumphs of the past 20 years. It works out incredibly well for the developers - they can charge first world fortunes for the dream villas and apartments, but pay third world salaries to the men actually building them.