Friday, May 23, 2008

Newspapers and Vested Interests – The Property Section

Regional newspapers suffer from slump in advertising

Daily Mail and General Trust warned yesterday that its regional papers were suffering, partly as a result of a lack of property advertising. The news sent shares in the group, owner of the Daily Mail and Mail on Sunday, to their lowest for more than 10 years. This explains why the 'Express' are still banging on about house price increases.

Posted by should_of_banked_it @ 08:47 AM (1120 views)
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10 thoughts on “Newspapers and Vested Interests – The Property Section

  • Should_of_banked_it says:

    I stopped buying my local rag last year (after educating myself on this site), there’s no news, I only ever needed the property section. Now I comment online (local rag) and educate others about the rags vested interests. Oh yeh, they ‘attempt’ to block my IP every day! ha ha…Cheers HPC for highlighting the corruptness.

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  • tyrellcorporation says:

    Good post and puts all the lurid headlines into context.

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  • And suddenly, the media’s role in fuelling the lending boom starts to become very clear …

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  • ”Daily Mail and General Trust warned yesterday that its regional papers were suffering, partly as a result of a lack of property advertising. ”

    Yes, but the mail has been fairly bearish with regards to property.

    Perhaps the Express is far more vunerable than anybody else?

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  • I would have thought the most vulnerable were the Daily Mail, and Trinity Mirror group.

    Perhaps the Wail is being more bearish because they want prices to fall quickly so people will start buying again.

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  • Talk to anyone in media, they will tell you that advertising is the most reliable lead indicator there is of coming economic problems (advertising of all sorts – property is only one part of the ad market that is dropping).

    If advertising is falling off a cliff, recession isn’t far behind (6 months max). I was working in daily newspapers in through the 89-92 recession and I remember it got so bad it hit pagination quite badly: less ads means thinner newspapers.

    We are in a phoney war at the moment where everyone is expecting a storm but the indicators are barely moving; by the autumn all that will change.

    Actually I was in a meeting with a guy from Ogilvie and Mather AT THE END OF LAST YEAR and they had already picked up a downturn in pitches for new ad campaigns – the very campaigns that ought to be on posters and in the newspapers around now.

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  • Should_of_banked_it says:

    Your right monte – my local weekly free paper, is 99% advertisements, it will only soon become useful during the recession for the job adverts!

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  • It will be interesting to see if Gordon & co come to the rescue – here is a bit of a clue

    Get your tax return in – tax doesnt have to be taxing
    Get your qtrly Vat return in by XXXX (qurterly rolling ad)
    Government ad on shared equity schemes
    Government ad on housing help for “key workers”
    TV licence dodgers – we are coming to get you
    Car Tax dodgers- Ditto

    Huge ad campaign on the adverse use of alcahol on individuals health – safe number of units for men/women etc…

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  • Actually the newspaper business has been in trouble for a few years now, especially the local papers. Their most lucrative adverts are for property, jobs, and cars. The internet siphoned off all of these – RightMove, Monster, AutoTrader. The personals columns have moved to Match.com and even the 50p small ads for old furniture or washing machines have migrated to eBay where they can be presented in glorious colour.

    Take a look at the share price of Johnston Press, owners of many local newspapers around the UK. They’ve fallen from almost 500p to barely 100p in the last year. Darn, I wish I’d seen this credit crunch coming…..

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  • The scale of local weekly newspaper advertising which has and still does rely heavily on the property section (and to a lesser extent motor vehicles)
    is worth taking a look at because of its potential knock on effect on the economy. Here is one company’s papers.

    @local’ media outlets have rapidly lost their independence these all belong to NewsQuest which in turn belongs to the giant Gannett a US company with ties to the CFR.

    Gannett Co., Inc. is a leading international news and information company. In the United States, the company publishes 85 daily newspapers, including USA TODAY, and nearly 900 non-daily publications. Along with each of its daily newspapers, the company operates Internet sites offering news and advertising that is customized for the market served and integrated with its publishing operations. USA TODAY.com is one of the most popular news sites on the Web. The company is the largest newspaper publisher in the U.S.

    Newspaper publishing operations in the United Kingdom, operating as Newsquest, include 17 paid-for daily newspapers, almost 300 non-daily publications, locally integrated Web sites and classified business Web sites with national reach. Newsquest is the second largest regional newspaper publisher in the U.K.

    Dailies:

    The Bolton News
    Bradford Telegraph & Argus
    Colchester Evening Gazette
    Daily Echo, Bournemouth
    Dorset Echo
    Echo (Essex)
    Evening Times, Glasgow
    Lancashire Telegraph
    Oxford Mail
    Southern Daily Echo
    South Wales Argus
    Swindon Advertiser
    The Argus, Brighton
    The Herald, Scotland
    The Northern Echo
    The Press, York
    Worcester News

    Sundays:

    Sunday Herald, Scotland

    Weekly paid-for/frees include:

    Andover Advertiser (Friday)
    Amersham & Chesham edition Bucks Free Press
    Armley & Wortley Advertiser
    The Argus Lite
    Asian Eye
    Avon Advertiser – Salisbury
    Banbury Cake
    Barnes, Mortlake & Sheen Times
    Barry & District News
    Basildon Recorder
    Basingstoke Gazette Extra (Wednesday)
    Basingstoke Gazette (Thursday)
    The Barrow Browser
    Berrow’s Worcester Journal
    Bexley News Shopper Series
    Bicester Advertiser
    Bingley Target
    Bishops Stortford Citizen
    Blackburn Citizen Group
    Blackpool Citizen Group
    Bolton Journal
    Bradford Target
    Braintree Weekly News
    Braintree, Witham & Dunmow Times
    Bramhall Community News
    Bramley Advertiser
    Brentford, Chiswick & Isleworth Times
    Brentwood/Billericay Weekly News
    Bridgwater Mercury
    Bridgwater Mercury (Burnham and Highbridge)
    Bridgwater Star
    Bridport News
    Brighton & Hove Leader
    Bromley News Shopper Series
    Bromsgrove Advertiser (incorporating Bromsgrove Messenger)
    Bucks Free Press
    Bucks Free Press Midweek
    Burnham & Highbridge Weekly News
    Burnley Citizen Group
    Bury Journal/Messenger
    Bury Times
    Bury Tuesday Times
    Caerphilly Campaign – East
    Caerphilly Campaign – West
    Camborne-Redruth Packet
    Campaign Quicksearch
    Castlepoint/Rayleigh Standard
    Chard & Ilminster News
    Chelmsford Weekly News
    Cheltenham Independent
    Chester-le-Street Advertiser
    Chingford Guardian
    Chorley Citizen
    Christchurch Advertiser
    Clacton & District Weekly
    Clacton, Frinton & Walton Gazette
    Colchester Weekly News
    Congleton Guardian
    Consett & Stanley Advertiser
    County Independent
    Craven Herald & Pioneer
    Craven Target
    Crewe & Nantwich Guardian
    Croydon Guardian
    Darlington & Stockton Times
    Darlington/Aycliffe Advertiser
    Devizes, Melksham & Vale of Pewsey News inc. Marlborough Times
    Dorchester Life
    Dorking Life
    Droitwich Spa Advertiser
    Dudley News
    Durham Advertiser
    Durham Times
    Ealing Times
    East Cleveland Advertiser
    Enfield Independent
    Epping Forest Independent
    Epping Forest Guaridan (Epping, Ongar and viallages edition)
    Epping Forest Guardian (Loughton, Chigwell, Buckhurst Hill and Waltham Abbey edition)
    Epsom & Banstead Guardian
    Essex County Standard
    Evesham Admag Series
    Evesham Journal Series
    Falmouth Packet Series
    Falmouth-Penryn Packet
    Fish 4 Jobs Yorkshire
    The Four Heatons Community News
    Free Press Series (Pontypool)
    Gazette & Herald (Yorkshire)
    Gloucester Independent
    Gloucestershire County Gazette Series
    Halesowen News
    Halstead Gazette
    Hampshire Chronicle
    Haringey Independent
    Harlow Citizen
    Harrow Times
    Harwich & Manningtree Standard
    Helston Gazette
    Helston Packet
    Hendon Times Group
    Hereford Times
    Hillingdon & Uxbridge Times
    Hounslow Guardian
    Hounslow, Feltham and Hanworth Times
    Ilkley Gazette
    Ilkley & Burnley Target
    Keighley News
    Keighley Target
    Kidderminster Shuttle (incorporating Kidderminster Times and Stourport News)
    Kingston Guardian Series
    Kingston, Surbiton & New Malden Times
    Knutsford Guardian
    Lancaster & Morecambe Citizen
    Leigh Journal Friday
    Leigh Journal Midweek
    Leisure Review
    Lewisham News Shopper Series
    Leyton and Leytonstone Guardian
    Ludlow/Tenbury Wells Advertiser
    Lyme Regis News Weekly paid-for/frees (continued):

    Macclesfield Community News
    Maldon & Burnham Standard
    Malvern Gazette/Ledbury Reporter
    Marlow Free Press
    Mid Devon Star
    Middlewich Guardian
    Mid Sussex Leader
    Midweek Advertiser – Andover
    Milford and West Wales Mercury
    The Monday Gazette
    Muswell Hill & Crouch End Times
    New Forest Post
    Newton & Golborne Guardian
    North Kent News Shopper Series
    North Yorkshire Advertiser
    Northwich Guardian
    Otley & Aireborough Target
    Oxfordshire Herald Series
    Oxford Star
    The Oxford Times
    Pembrokeshire Farmer
    Penarth Times
    Penwith Pirate
    Poole Advertiser
    Preston Citizen Group
    Prestwich & Whitefield Guide
    Prime Time
    Property Weekly Series
    (Richmond, Kingston, Elmbridge, Cobham, Wimbledon, Putney)
    Pudsey Advertiser
    Putney & Wandsworth Guardian
    Putney & Wimbledon Times
    Radcliffe Times
    Redbridge, Waltham Forest & West Essex Guardian Series
    Redditch Advertiser
    Redhill Reigate Horley Life
    Richmond & Twickenham Times
    The Romsey Advertiser
    Runcorn World
    St Albans & Harpenden Review
    St Helens Star
    Sale & Altrincham Messenger
    Salisbury Journal
    Shipley Target
    Smallholder
    Somerset County Gazette
    Somerset County Gazette (West Somerset)
    Southampton News Extra and Advertiser Series
    South Bucks Star
    South Coast & Lewes Leader
    Southend Standard Series
    Southern Property Advertiser
    The South Lakes Citizen
    South Wales Guardian
    South West Farmer
    South Woodham and Maldon Weekly News
    Staines Guardian
    Stourbridge News
    Stansted Life
    Stratford Guardian
    Streatham Guardian
    Stretford & Urmston Messenger
    Stroud News & Journal
    Surrey Comet Series
    Sutton Guardian Series
    Swanage & Wareham Advertiser
    Swindon Star
    Target Series (Bradford)
    Taunton Star
    Teddington & Hampton Times
    Thurrock Gazette
    Tivyside Advertiser
    Tottenham & Wood Green Independent
    Towy Valley Guardian
    Truro Packet
    Uckfield and Heathfield Leader
    Vale Advertiser
    Waltham Abbey Guardian
    Waltham Forest Independent
    Walthamstow Guardian
    Walton & Weybridge Guardian
    Wandsworth Borough Guardian
    Wandsworth Borough News/Battersea News
    Wanstead and Woodford Guardian
    Warrington Guardian
    Warrington Midweek
    The Watford Free
    Watford Observer
    Wear Valley Advertiser
    Welwyn & Hatfield Review
    West Craven Target
    West Craven Town Crier
    West End Mail
    Western Telegraph (East)
    Western Telegraph (First)
    Western Telegraph (North)
    The Westmorland Gazette
    West Wales Farmer
    Weymouth & Dorchester Advertiser
    Wharfedale & Airedale Observer
    Widnes World
    Wilmslow Community News
    Wilts & Gloucestershire Standard (Cotswolds)
    Wilts & Gloucestershire Standard (North Wiltshire)
    Wiltshire Gazette & Herald Series
    Wiltshire Star
    Wiltshire Times Group
    Wimbledon & Morden Guardian
    Wimbledon News
    Wimborne Advertiser
    Winchester News Extra & Advertiser Series
    Winsford Guardian
    Wirral Globe
    Witney Gazette
    Yeovil Express
    York Star Series
    Limited Edition

    Croydon
    Sutton & Epsom
    Bromley
    Bexley and the North Kent villages
    Greenwich and Blackheath
    Buckinghamshire
    Barnet
    Middlesex
    Hertfordshire
    Brighton
    Essex
    Oxfordshire
    Basingstoke
    Salisbury
    South Worcestershire and North Cotswolds
    Cheshire & Merseyside
    Blackburn
    York
    Bolton
    Darlington
    Kendal
    Somerset
    Society

    Bournemouth & Dorset
    Salisbury & Wiltshire
    Southampton & Hampshire

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