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wonderpup

New Halifax Tv Commercial

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Just caught Halifax's latest advert on tv- it's a nice play on Rod Stewart's 'we are sailing' with the lyics 'we are saving.' The nautical theme contines as the building floats out to sea- but the best part is where we see Howard and his girlfriend perched on the prow in a parody of the movie Titanic. Do you think they're trying to tell us something? :P

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Hey, thanks for the link- I didn't realise they were recycling an old ad- I just saw it broadcast tonight about an hour ago. Presumably the new savings rate stuff has been comped in.

I guess back in 2003 the Titanic reference was more topical- but then it's pretty topical now, for completely different reasons.

I wonder how long it will be before someone at HBOS realises that oblique references to sinking ships may not be the best way to promote themselves at the present time?

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Of course, the time was that they would commission a new commercial, rather than recycling an old one. Things must be getting tight on the good ship HBOS.

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"Not waving but drowning"

Has anyone ever done a correlation analysis between the size of advertising budget vs. real savings rate?

For example, Howard is currently offering something daft like 10% on your savings, but there's a big asterix on the advert that links to some terms like "only on savings up to £2,000 and deposits of £500 per month", which makes it just the same as all the others really.

I make a point of banking and investing with folk that don't waste my money on huge and frequent adverts.

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Guest xeouialp

If a commercial gets people talking to each other about it, it's a success. I would recycle an old commercial if it got people saying to each other, why are they using an old commercial? Or, "Oh there's that old commercial I like." There are many tricks.

I too am glad we are all talking about this product. It really is the crumbliest, flakiest chocolate around.

Edit: spelling

Edited by xeouialp

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If a commercial gets people talking to each other about it, it's a success.

It kind of depends what people are saying- if the mainstream media pick up on the Titanic reference and have a bit of fun with it, I doubt HBOS will be happy- they don't want to be associated at present with iconic disaster motifs, a bit close to home I would have thought.

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If a commercial gets people talking to each other about it, it's a success. I would recycle an old commercial if it got people saying to each other, why are they using an old commercial? Or, "Oh there's that old commercial I like." There are many tricks.

Agreed. It does what it says on the tin.

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  • 395 Brexit, House prices and Summer 2020

    1. 1. Including the effects Brexit, where do you think average UK house prices will be relative to now in June 2020?


      • down 5% +
      • down 2.5%
      • Even
      • up 2.5%
      • up 5%



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