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The "soap Opera" A First, In The Great Depression

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Thought this might be interesting for those on here who run their own businssess:

The president of Proctor & Gamble at the time was Richard

Deupree. In spite of the fact that shareholders were demanding that

he cut back on advertising, he knew that people were still buying

essential household products. So he created radio programming that

did not focus on a product. Because of that, we now have a cultural

attribute known as the "soap opera."

In 1933, P&G went on the air with its first "soap" - "Ma Perkins,"

sponsored by Oxydol. P&G was so satisfied with the increase of sales,

they went on to introduce "Vic and Sadie" for Crisco, "O,Niells" for

Ivory Soap and "Forever Young" for Camay. By the time 1939 rolled

around, P&G was sponsoring 21 radio programs and they doubled their

radio advertising budget every two years during the Depression.

Radio was one of the fastest growth industries of the depression. P&G

virtually built daytime radio with its advertising budgets and

programming. Two industries were thriving from the advertising budget

of one.

http://answers.google.com/answers/threadview?id=178334

Edited by notanewmember

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Thought this might be interesting for those on here who run their own businssess:

In 1933, P&G went on the air with its first "soap" - "Ma Perkins,"

sponsored by Oxydol. P&G was so satisfied with the increase of sales,

they went on to introduce "Vic and Sadie" for Crisco, "O,Niells" for

Ivory Soap and "Forever Young" for Camay. By the time 1939 rolled

around, P&G was sponsoring 21 radio programs and they doubled their

radio advertising budget every two years during the Depression.

http://answers.google.com/answers/threadview?id=178334

Interestingly I was listening to London Radio the other day and there was talk of the advertising crisis as people use Sky+ etc to skip adverts. There was talk of what was acceptable to the public, eg sponsorship and also product placement.

Heading for similar times I think.

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At the start of the last recession i doubled my spending on the yellow pages and yet the number of calls i got form it still declined by 50%

just think half the suckers still think it's all just a small blip possibly due to bad weather but rest assured i have a bit of cash put by to relive one of them of their nice new car this year. i'll come back a few years later to help them out with their house being the kind sort of person i am :lol:

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I run an advertising business catering to SMEs and our market collapsed in September and is still way way down on a year ago.

Three of our competitors are not trading anymore. Returns on advertising for our customers are at historic lows. We're getting fewer orders in and the average order value is way down.

In my world, things are very difficult at the moment. My bank manager has told me that all the businesses he looks after are doing as we do - cutting costs furiously and hanging onto cash for dear life.

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  • 297 Brexit, House prices and Summer 2020

    1. 1. Including the effects Brexit, where do you think average UK house prices will be relative to now in June 2020?


      • down 5% +
      • down 2.5%
      • Even
      • up 2.5%
      • up 5%



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