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strbear

30% Inflation

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Who says the CPI is wrong? Clearly there is no inflation story here so move along . . . . . . . . . . . . . . . . .

The Financial Times intends to raise its cover price by 30p, taking effect tomorrow. Weekday editions will rise to £1.30 and the Saturday offering will increase to £1.80.

http://business.guardian.co.uk/story/0,,2103615,00.html

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Guest Charlie The Tramp

Even at a price of £1-30 and £1-80 the Financial Times is well UNDERPRICED. ;)

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Even at a price of £1-30 and £1-80 the Financial Times is well UNDERPRICED. ;)

Those that read it can afford it.....with their bonuses ;)

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Even at a price of £1-30 and £1-80 the Financial Times is well UNDERPRICED. ;)

I disagree. 1.30 is too expensive for a newspaper these days particularly when you can read many of them online for free. I can't remember the real cover price for the economist as I used to buy it at university where it was much cheaper but it isn't more than 3x that if I'm not mistaken. The economist in my opinion has far more reading as nearly everything is interesting whereas how much of the FT do you actually read attentively? Much of it is pretty niche and or the sort of stuff you see on reuters etc anyhow.

I remember reading how they were trying to position themselves as a more broadstream paper at the top of the market as others like the times have gone downhill a bit. Sure people like bankers could still afford it but how many of them buy it from the newsstand rather than picking it up at work or getting a paid subscription? The more general public who might be interested in reading it may have paid a pound but I doubt many would cough up 2x the price of other broadsheets.

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Guest Charlie The Tramp

So they increase the price by 30p.

40% of this price increase goes to the Wholesaler who passes on 25% of the discount to the retailer So in real terms the FT only receive 18p.

A cake and coffee in fancy coffee shops in my Town costs a fiver, makes the value of the FT cheap in comparison. ;)

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