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**** profits down by more than 50%


French Connection sees profits fall 53%

Mark Tran

Tuesday March 14, 2006

**** label has long since lost its shock value and is now seen more as a turn-off for shoppers.
In a bid to turn around its fortunes, French Connection recently launched a new marketing campaign in keeping with its risqué approach. The new ads feature two well-dressed women kung fu fighting in a basement before they kiss.

Why not a couple of Frenchmen dressed in onion seller's costume [email protected]@ing against a wall?


Edited by Realistbear
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