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Independent: Plunge In Advertising Revenue Leads To Trinity Mirror Warning.

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Independent: 'Plunge in advertising revenue leads to Trinity Mirror warning':

http://news.independent.co.uk/business/new...ticle348990.ece

Trinity Mirror, the national and regional newspaper publisher, revealed yesterday that advertising revenue has plunged and it warned of further tough times ahead.

Ad revenue dived by 16 per cent at its national titles -- which are led by the Daily Mirror -- in the second half of 2005, a stark indication of the troubles the company faces. In a gloomy analysis, the news giant reported an advertising recession, making job losses and further cost-cutting inevitable, it said.

A "sharp decline" in highly profitable recruitment advertising, as companies flock to Craigslist and other internet sites, is at the heart of the malaise.

Sly Bailey, the chief executive, said conditions will be "difficult" this year, while denying that newspapers are in terminal decline. "I defy you to say we are not growing the business. Demonstrably, we are. The overwhelming evidence is that this advertising downturn is cyclical, not structural. It mirrors previous ad recessions," she said.

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Am I right in thinking that advertising slumps are a precursor to a recession or do they have their own industry cycles?

From speaking to friends in the business apparently Ad spending is one of the first things that companies chop when they need to tighten up.

I'd guess jobs would be one of the last.

Any advertising experts on here?

Edited by BandWagon

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Yet another sign of the crash moving right along on schedule.

Let's see, so far we have had the following warning signs that the crash is underway:

1. Unemployment trending upward.

2. Mortgage lending increasing to pay off debt.

3. 51% increase YoY for repossession actions.

4. Falling House prices (began in 2005 and continuing if Nationwide's figures are reliable).

5. Retail having its worst year for 21 years (CBI data).

6. Objective opinion from IMF that house prices are overvalued.

7. World IR trending upwards.

8. Advertising slowing to reflect consumer realities.

Signs that HPI will continue:

1. The VIs say that it is.

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Independent: 'Plunge in advertising revenue leads to Trinity Mirror warning':

http://news.independent.co.uk/business/new...ticle348990.ece

It's been coming for a while as this is from 2002!

http://www.humancapital.co.uk/press_ft_3sep02.htm

But what has happened to ITV ? They've really sold out and sinking to desperate depths for revenue with 5 hours of "QUIZMANIA" every night.

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Am I right in thinking that advertising slumps are a precursor to a recession or do they have their own industry cycles?

Ever since I can remember advertising has been about to implode. Move along there, nothing new.

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Guest horace

Just a matter of time before they include CD`s, DVD`s et al with each issue.

horace. :unsure:

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  • 301 Brexit, House prices and Summer 2020

    1. 1. Including the effects Brexit, where do you think average UK house prices will be relative to now in June 2020?


      • down 5% +
      • down 2.5%
      • Even
      • up 2.5%
      • up 5%



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