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Estate agent comparison website

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As if there weren't enough comparison websites, I just spotted a national TV ad for the estate agent equivalent of gocompare. Admittedly it was moderately less offensive but still, what's the point?

It seems to rate agents by using average listed time and valuation accuracy. I tried it and of course, you have to enter more personal details before they'll reveal the names of the agents. They say it's because they're "not allowed to show the names and fees publicly" which is clearly, manure.

I really do wonder what their business model is here. Do they expect people to pay for a little bit of data aggregation offering 'insight' into a local market, which people are more than likely going to be very familiar with already.

Is this symptomatic of an over inflated market which is now spawning valueless satellite businesses?

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