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Hideous pro-banker, pro-corporate landlord, pro-poverty propaganda in The Guardian, posing as honest advice for young progressives

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In a display of such sick, twisted propaganda, The Guardian, that supposed shining beacon of transparency, honesty, and social justice in journalism, has teamed up with Lloyds Bank to make sure millennials know they have never had it so good.

The series of four articles include gems titled:

Millennials may be broke on TV, but they're living the dream ... and ...  Co-living: ‘It's a whole community under one roof’

And in this series of pro-"corporate build-to-rent" articles they make it clear that millennials are so cool and hip, with such impressive, exciting lives, doing such things as freelancing and recruitment consultancy, that they should not want a share of the land for themselves.

As it says in this article:
"co-living ... catching on in London with properties available to rent at market rates. The Collective has a 550-bed block of “microflats” in Old Oak, west London ... properties they can be proud of"
“These are young professionals and they want somewhere they can be proud to live in. It’s about providing good customer service.”

Microflats at market rates. Doesn't it sound fab? Amateur landlords have been chopping up houses into sh*tty HMOs for years but now that the professionals are involved it is called "co-living in microflats".

In this article The Guardian and Lloyds Bank help millennials understand that having a sh*t job and sh*t home (ie being "creative with your career or embraced shared living") is normal and should be celebrated because this “new normal” is a "progressive, ingenious way to live". It is progressive, honest. You want to be progressive don't you????

This article, perhaps, upon reflection, the most disgusting of all, unwittingly admits that the rest of the media, such as the #vileBBC and caring compassionate wealthy liberal Hollywood are also doing their bit to brainwash millennials by romanticising said sh*t job and sh*t home. The article does a good job of discussing the themes and pulling quotes from various BBC and Hollywood crap:

"Forget checking off the traditional tick-list of adulthood (get married, buy house, have babies, retire at 60 with a nice lump sum and go golfing)"
"In the halcyon days of the 1990s we liked our films and TV shows to be as “aspirational” (read: unrealistic) as possible"
"'I’m poor.' It’s a sense of freedom that can even lead to envy from financially secure baby boomers."
"Whether it’s running a “cafe for guinea pigs” in Fleabag, or “being the voice of a generation” in Girls, today’s screen idols aren’t letting crippling student loans and credit card debts stop them from living the lifestyle they want."

 

Such sickening exploitation and brainwashing of impressionable young people. I wonder how many of these twentysomething kids lap it up just because it is coming from trendy liberal sources like The Guardian, the BBC, and Hollywood. I suspect a lot of them do. They are still too young and naive to realise that behind every hip, liberal, caring, compassionate source that is romanticising poverty, there are overpaid, rent seeking, BTL indulging, owner occupiers living the champagne socialist lifestyle.

Edited by AdamoMucci

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Millennials and Gen Zs aren't stupid. They know how much of a shit hand the boomers have dealt them. I suspect Corbyn will be in after the next GE.

My nephew and his girlfriend stated today that they want to get a place and start a family (both 21, he's a painter and decorator and she's a waitress), and I replied that they should give up the game and quit paying into the system. As it stands they could never even afford to rent a place let alone buy and with 40 year mortgages they'll probably never pay it off anyway.

She has type 1 diabetes, and he should reduce hours, claim tax/universal credits and become her carer, she should give up work. They should have a kid and go on the council waiting list while living at my sisters. Where they live in Kent, they should be able to get a new build place in one of the developments that have a social housing allocation.

The system needs to crash or I suspect the younger generation will start a revolution.

Edited by sideysid

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There’s been an idealogical tug of war at the Guardian. Look at the mud slung at Corbyn whilst the Tories are painting targets on each other. Not to mention a very heavy blairite hangover. 

Bipolar to say the least.

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The rise of the idiots.

The plan of the banks and financial institutions is that you own nothing and rent everything. For your whole life. Which will be a shorter life than your parents or grandparents.

Feudalism Mark II.

 

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1 hour ago, Ah-so said:

"Hideous pro-banker"

Of course it is - the article is clearly marked as an advertising feature. 

And presumably the poor old Guardian needs all the ad- income it  can get. 

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Headline flashed across my bows yesterday accusing the guy who started Momentum of being a multimillionaire property developer. No time ATM to dig any deeper, but if true it certainly doesn't help convince me Mr Corbyn is the working people's Messiah.

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4 minutes ago, Calcutta said:

Headline flashed across my bows yesterday accusing the guy who started Momentum of being a multimillionaire property developer. No time ATM to dig any deeper, but if true it certainly doesn't help convince me Mr Corbyn is the working people's Messiah.

Lansman? He has been around since Wedgewood Benn days (who was Lord Stansgate). hereditary wealth

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12 hours ago, AdamoMucci said:

I’m poor.' It’s a sense of freedom that can even lead to envy from financially secure baby boomers.

They want to live like common people?

Quote

You will never understand
How it feels to live your life
With no meaning or control
And with nowhere left to go.
You are amazed that they exist
And they burn so bright,
Whilst you can only wonder why.
Rent a flat above a shop
Cut your hair and get a job
Smoke some fags and play some pool
Pretend you never went to school,
But still you'll never get it right
'Cause when you're laid in bed at night
And watching roaches climb the wall,
If you called your dad he could stop it all
Yeah

You'll never live like common people
You'll never do what common people do
You'll never fail like common people
You'll never watch your life slide out of view
And then dance and drink and screw
Because there's nothing else to do

 

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7 hours ago, PopGun said:

There’s been an idealogical tug of war at the Guardian. Look at the mud slung at Corbyn whilst the Tories are painting targets on each other. Not to mention a very heavy blairite hangover. 

Bipolar to say the least.

It's been wonderful to watch. The guardian has been the bastion of neo-liberalism which is anathema to it's roots. 

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5 hours ago, Tempus said:

The rise of the idiots.

The plan of the banks and financial institutions is that you own nothing and rent everything. For your whole life. Which will be a shorter life than your parents or grandparents.

Feudalism Mark II.

 

That's well fooolish yeah!?

I feel like that and have done throughout my 20s; even now all my mates are political versions of what that excellent show satrirised about media only now it's infected academia and political activism. 

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14 hours ago, AdamoMucci said:

In a display of such sick, twisted propaganda, The Guardian, that supposed shining beacon of transparency, honesty, and social justice in journalism, has teamed up with Lloyds Bank to make sure millennials know they have never had it so good.

The series of four articles include gems titled:

Millennials may be broke on TV, but they're living the dream ... and ...  Co-living: ‘It's a whole community under one roof’

And in this series of pro-"corporate build-to-rent" articles they make it clear that millennials are so cool and hip, with such impressive, exciting lives, doing such things as freelancing and recruitment consultancy, that they should not want a share of the land for themselves.

As it says in this article:
"co-living ... catching on in London with properties available to rent at market rates. The Collective has a 550-bed block of “microflats” in Old Oak, west London ... properties they can be proud of"
“These are young professionals and they want somewhere they can be proud to live in. It’s about providing good customer service.”

Microflats at market rates. Doesn't it sound fab? Amateur landlords have been chopping up houses into sh*tty HMOs for years but now that the professionals are involved it is called "co-living in microflats".

In this article The Guardian and Lloyds Bank help millennials understand that having a sh*t job and sh*t home (ie being "creative with your career or embraced shared living") is normal and should be celebrated because this “new normal” is a "progressive, ingenious way to live". It is progressive, honest. You want to be progressive don't you????

This article, perhaps, upon reflection, the most disgusting of all, unwittingly admits that the rest of the media, such as the #vileBBC and caring compassionate wealthy liberal Hollywood are also doing their bit to brainwash millennials by romanticising said sh*t job and sh*t home. The article does a good job of discussing the themes and pulling quotes from various BBC and Hollywood crap:

"Forget checking off the traditional tick-list of adulthood (get married, buy house, have babies, retire at 60 with a nice lump sum and go golfing)"
"In the halcyon days of the 1990s we liked our films and TV shows to be as “aspirational” (read: unrealistic) as possible"
"'I’m poor.' It’s a sense of freedom that can even lead to envy from financially secure baby boomers."
"Whether it’s running a “cafe for guinea pigs” in Fleabag, or “being the voice of a generation” in Girls, today’s screen idols aren’t letting crippling student loans and credit card debts stop them from living the lifestyle they want."

 

Such sickening exploitation and brainwashing of impressionable young people. I wonder how many of these twentysomething kids lap it up just because it is coming from trendy liberal sources like The Guardian, the BBC, and Hollywood. I suspect a lot of them do. They are still too young and naive to realise that behind every hip, liberal, caring, compassionate source that is romanticising poverty, there are overpaid, rent seeking, BTL indulging, owner occupiers living the champagne socialist lifestyle.

TBF it does clearly state it's paid content.

Excellent analysis though. The need to placate the working young through media.

The lack of genuine working class voices in arts and the media is stifling too. the real growth you'll see is on youtube in independent storytelling media. Most BAME voices are incredibly middle-class too.

 

Edited by Tapori

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5 hours ago, PopGun said:

There’s been an idealogical tug of war at the Guardian. Look at the mud slung at Corbyn whilst the Tories are painting targets on each other. Not to mention a very heavy blairite hangover. 

Bipolar to say the least.

It's been extraordinary. A few Corbyn-outliers, and the rest behaving as though he was Pol Pot. Changing their tune now, but with a lot of convoluted "we haven't changed; he has" ******.

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2 hours ago, tomandlu said:

It's been extraordinary. A few Corbyn-outliers, and the rest behaving as though he was Pol Pot. Changing their tune now, but with a lot of convoluted "we haven't changed; he has" ******.

Polly Toynbee! Nick Cohen! 

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Millennials (and others) are told that this is their only option and they just have to put up with the "new normal". Of course there are plenty of other options such as a massive house price crash so that people don't have to live together if they don't want to but Lloyds bank wouldn't like that, so instead millennials are sold this trope that there are no other options or that only mass house building (which the Government can't do) will bring prices down. Millennials just need to be shown to think outside the box. I have faith that it is possible as if Corbyn the Marxist can continue to be popular even with all the venom thrown his way then there is space for supposedly "extreme" (not really) solutions.

Edited by fru-gal

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My original draft stated that the articles are paid for by Lloyds Bank. I lost that somewhere in an edit. But I do not think it matters whether it is paid for or not though. The Guardian, that great force for social justice, is accepting how much money from bankers to run propaganda like this? High up on its home page, presented basically like articles, with them reading basically like articles.

And they are shockingly manipulative. And this is in The Guardian, which shows what people are up against. If it had been the Daily Mail I would not have posted of course.

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I do not like Corbyn. He is too far left for me on too many things and I do not think he is a competent manager/leader. But I do not think it matters all that much right now. He might even be the best option. Five years of him smashing sh*te up might actually work out better in the long run. We may need a Trump moment, and a left wing one is fine by me. WTF difference does it make.

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The Guardian has always secretly liked Tory rent seeking from property whilst constantly pointing the blame of "tax dodging corporations and the so called 1%." Its own tax affairs and corporate organisation don't bare too much scrutiny. 

Edited by @contradevian

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9 hours ago, AdamoMucci said:

I do not like Corbyn. He is too far left for me on too many things and I do not think he is a competent manager/leader. But I do not think it matters all that much right now. He might even be the best option. Five years of him smashing sh*te up might actually work out better in the long run. We may need a Trump moment, and a left wing one is fine by me. WTF difference does it make.

Exactly.

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You say Corbyn could provide that ''Trump moment'' but look how ineffective Trump has actually been in challenging the real TPTB... the Establishment, the career politicians (even Republican), the courts and the bankers have pretty much thwarted him at every turn so far, combined with the MSM turning him into a laughing stock. They've all done everything possible to render him impotent and preserve the status quo. 

I suspect it would be just the same for Corbyn if he did get into power.

Edited by nome

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16 hours ago, @contradevian said:

The Guardian has always secretly liked Tory rent seeking from property whilst constantly pointing the blame of "tax dodging corporations and the so called 1%." Its own tax affairs and corporate organisation don't bare too much scrutiny. 

Let's not forget The Graun was staunchly neoliberal, fervently anti-Corbyn (Cohen, Aaronovitch, Toynbee etc.) until the results started coming in on General Election night.

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20 hours ago, AdamoMucci said:

I do not like Corbyn. He is too far left for me on too many things and I do not think he is a competent manager/leader. But I do not think it matters all that much right now. He might even be the best option. Five years of him smashing sh*te up might actually work out better in the long run. We may need a Trump moment, and a left wing one is fine by me. WTF difference does it make.

I fear his party will do even worse than the Tories given that his potential cabinet is completely made of absolute imbeciles. The Blairites are quietly waiting in the wings for him to get elected and then stab him in the back. 

The man himself is a joke. But yes, maybe a slap in the face of the collective might wake us all up. Or ruin us. 

 

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Ah, that word "progressive." It probably is "progress", since that's the way things are changing. It's an example of why you have to be an idiot to blindly love "progress" and think it's a good thing. Just another word for change (and anyone who says "embrace change" is a moron).

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9 hours ago, nome said:

You say Corbyn could provide that ''Trump moment'' but look how ineffective Trump has actually been in challenging the real TPTB... the Establishment, the career politicians (even Republican), the courts and the bankers have pretty much thwarted him at every turn so far, combined with the MSM turning him into a laughing stock. They've all done everything possible to render him impotent and preserve the status quo. 

I suspect it would be just the same for Corbyn if he did get into power.

Yes it is pretty sick what they are doing to Trump in America. It could be slightly different here given the system, but Corbyn would need a big majority to be more immune from that BS. And my understanding of the current electoral map is that it is currently basically impossible for Labour to get a big majority at the next election. Like a 10 point winning margin just to get a decent majority.

I think we are in for a very long period of fragile government unless something very significant happens. I am not convinced though by the UK media trying to make out the US and UK has deep problems but Europe is sorta rosy. Even though there have not been the bombshell elections in Europe, there have definitely been some interesting electoral outcomes. The west is going through a strange period in history. Or is it a cycle sort of thing where social mood and economics has come full cycle and we are back to more of a 60s/70s world just with better technology? I do think there could be something to the mood/attitude cycle thing.

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