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Mrs Bear

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Pronounced hoo-gah.  I'm seeing this everywhere, including a piece in yesterday's Times.  

There are even books about it, FGS, and 'experts' to tell you how to do it. 

All it means basically is all getting cosy on cold nights - it's apparently an old Viking term meaning 'the sense of comfort and relaxation after coming in from a long day in the cold.' I'm sure Kirstie will love it.  Expect to see a load of must-have hygge items in the shops in the run up to Christmas - hygge throws at 50% more than ditto without the hygge word,  no doubt. 

Bah humbug.  As if we need telling how to get all cosy when it's brass monkeys outside. 

 

 

 

 

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I've noticed this too. It's nothing but a covert attempt at selling the foolish overpriced rugs, faux fur throws and candles. Looking into what Hygge actually is about in Denmark, would suggest it's about spending time with family and enjoying nice food and company in the colder months. No mention of £40 candles there.

Of course here in the UK it's being lined up as an excuse to spend money on tack. The rampant commercialisation of everything.

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I was in a book shop today - they still exist. One of the best selling books is apparently some Danish book which tells you how to do nice things to relax and feel comfortable. One suggestion, on the cover, was to drink a mug of cocoa by candle-light.

I momentarily wondered if people had become so stupid that they now need such books - the answer is yes - and I wondered how whether such a book is some kind of distraction from the real, nasty and terrible things happening all around. Wrap yourself in the duvet, light a candle and drink your cocoa - don't think about the barbarians inside the gate?

 

Edit:

Ah, the book I am referring to is indeed the name of this thread. We HPCers have evolved to some telepathic link.

The Little Book of Hygge: The Danish Way to Live Well (Penguin Life)

https://www.amazon.co.uk/Little-Book-Hygge-Danish-Penguin/dp/0241283914/ref=zg_bs_books_20

51dR+SEjZnL._SX356_BO1,204,203,200_.jpg

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2 hours ago, spunko2010 said:

I've noticed this too. It's nothing but a covert attempt at selling the foolish overpriced rugs, faux fur throws and candles. Looking into what Hygge actually is about in Denmark, would suggest it's about spending time with family and enjoying nice food and company in the colder months. No mention of £40 candles there.

Of course here in the UK it's being lined up as an excuse to spend money on tack. The rampant commercialisation of everything.

Ignore the commercialisation and it's about making quality time whether for yourself or for you and close ones and putting the effort in to make it special. So not just having a doze, but having a doze in a candlelit room after a herbal bath. Not just having a drink but having a bottle of the finest drink.

I get it. And you don't need a book or to buy anything branded.

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On 15 October 2016 at 3:31 PM, Bossybabe said:

Hygge. I wonder if that's the root of the word 'hug'?

According to the book above (yes, I bought it) the history is:

hygge - Norwegian word first appearing in Danish in the early 1800s when the two were the same country, meaning 'well-being'

... derived from 1560s word hugge > from Old Norse word hygge (to comfort) > which derives from hugr (mood) > in turn from Germanic hugjan > Old English word hycgan (to think, consider).

So yes, same root.

Anyway, I'm all in favour, commercialisation or not. It's been a gruelling and angry year; maybe we need some drawing in, pampering, and being kind to ourselves and each other for a bit?

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11 hours ago, RentingForever said:

According to the book above (yes, I bought it) the history is:

hygge - Norwegian word first appearing in Danish in the early 1800s when the two were the same country, meaning 'well-being'

... derived from 1560s word hugge > from Old Norse word hygge (to comfort) > which derives from hugr (mood) > in turn from Germanic hugjan > Old English word hycgan (to think, consider).

So yes, same root.

Anyway, I'm all in favour, commercialisation or not. It's been a gruelling and angry year; maybe we need some drawing in, pampering, and being kind to ourselves and each other for a bit?

Not so sure about pampering - strict Church of Scotland upbringing - but I'm all for hugs. ?

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woman-hygge-fireplace-large.jpg

Hygge - because you're worth it.

 

Like with a lot of stuff these stays, especially on social media - it's a meme, an emotional meme that sells. It's all about the emotions, and people pay for emotions and experiences.

Remember you're WORTH IT. YOU'RE AN INDIVIDUAL, SPECIAL, LIKE A SNOWFLAKE.

An example of inspirational meme

meme51.jpg

 

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