Jump to content
House Price Crash Forum
Sign in to follow this  

Versace Designed Flats In London

Recommended Posts

Versace refers to the company rather than the late designer - his legacy lives on, obviously.

The Independent's story gives a clue to the target demographic:

"But earlier this week, Versace unveiled Britain’s biggest luxury brand/property tie-up yet when it announced plans to partner with a Middle Eastern developer to make its “fashion residences” UK debut.

Working with Dubai-based Damac International, the pair will develop a £600m tower of flats in London, which will be stuffed with Versace home products. Of the new 360 flats that Damac and Versace will create, some are expected to cost as much as £4m.

Damac and Versace have previously worked on homes together in Dubai and Lebanon. But fashion-property partnerships have typically been for hotels or individual flats, and are more likely to be seen in Italy or the Middle East. Armani runs a hotel in the Burj Khalifa tower, the world’s tallest, in Dubai."

So Middle Eastern oil money, by the look of it.

Share this post

Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
Sign in to follow this  

  • Recently Browsing   0 members

    No registered users viewing this page.

  • The Prime Minister stated that there were three Brexit options available to the UK:   296 members have voted

    1. 1. Which of the Prime Minister's options would you choose?

      • Leave with the negotiated deal
      • Remain
      • Leave with no deal

    Please sign in or register to vote in this poll. View topic


Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue.