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Versace Designed Flats In London

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Versace refers to the company rather than the late designer - his legacy lives on, obviously.

The Independent's story gives a clue to the target demographic:

"But earlier this week, Versace unveiled Britain’s biggest luxury brand/property tie-up yet when it announced plans to partner with a Middle Eastern developer to make its “fashion residences” UK debut.

Working with Dubai-based Damac International, the pair will develop a £600m tower of flats in London, which will be stuffed with Versace home products. Of the new 360 flats that Damac and Versace will create, some are expected to cost as much as £4m.

Damac and Versace have previously worked on homes together in Dubai and Lebanon. But fashion-property partnerships have typically been for hotels or individual flats, and are more likely to be seen in Italy or the Middle East. Armani runs a hotel in the Burj Khalifa tower, the world’s tallest, in Dubai."

So Middle Eastern oil money, by the look of it.

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