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'stagnation' And 'in It For The Long Term'

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I've been thinking about housebuilders and how they buy cheaper land than your averge joe due to the amounts that they buy. They are building purely to sell properties. Would it be too much of a guesstimate to think that they were/are pricing 40% over cost because the market was so hot? Also, why do they charge a premium on new build. Are they cashing in on the psychology of the buyer because it represents prestige to them?

On these assumptions I can't see long term stagnation being an option. Would they not reduce and reduce to offload making far smaller profits - but it's still a profit. They need hard cash back don't they?

Any ideas?

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  • 301 Brexit, House prices and Summer 2020

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      • down 5% +
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      • Even
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      • up 5%

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