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John Cleese Narrates The Top 10 Rules For Equity Investment


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1.

Demand fair treatment of shareholders


2.

Be mindful that companies are not about assets


3.

Balance sheet strength is critical


4.

Understand what you're buying


5.

Be wary of over-ambition


6.

Think long term


7.

Benchmarks are just measuring devices


8.

Take advantage of irrational behaviour


9.

Do your own research


10.

Make sure that any competitive advantage is sustainable

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