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Sheer Heart Attack

Clever Outdoor Ads List Cost Of Their Own Square Footage If They Were Homes In England

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http://www.adweek.com/adfreak/clever-outdoor-ads-list-cost-their-own-square-footage-if-they-were-homes-england-163417

Several hard-hitting outdoor campaigns have protested soaring home prices in the U.K. lately, including these bleak billboards narrated by people who've been priced out of London. Now, AMV BBDO has unleashed a clever campaign on behalf of Homes for Britain, which advocates pressuring politicians to help build homes people can afford.

The centerpiece is an outdoor campaign in the Westminster subway station. The ads call attention to their own square footage and calculate how much that amount of space would cost if it were part of a home in London, Edinburgh, Bath, York or Oxford.

As an advertising/marketing person, I love the message and the designs.

Pity it's 10-15 years too late.

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