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spyguy

Onthemarket Launches Today

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It's difficult to know where to start with this one.

How has it even got this far? My son often makes empty threats, but they never come to fruition because they're bat-shit crazy and ultimately, entirely transparent.

Why would you want to appoint an agent that purposely reduces your market for selling your house?

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If the estate agent charges a premium to go on to right move it might influence your decision. Also if right move allows people to advertise their own house without the agent, this gives estate agents another channel which is unavailable to others.

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Would you go to a portal that's directly owned by a cartel of the biggest agents, and whose purpose is to stifle competition?

This is the moment we'll get to see the value of Rightmove's and Zoopla's independence. Their business is to compete fairly by keeping all parties happy, which is why they work hard to provide ever more of the information we the customers want to see.

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To be honest if you want to buy a property you will use whatever portal the properties are advertised on. They are all just a click away and functionally they are very similar.

Edited by Squeeky

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I have no vested interests either way and I'm of the opinion that this is a very good thing. Rightmove and Zoopla have far too much power, scraping massive profits for simply being the first movers to create a simple website that could be knocked up very easily. Less money going to portals means agents can afford to charge customers less. The tactics necessary to get traction with OnTheMarket might seem cynical and self serving but I really don't see how else they could get this off the ground without such a strategy (OnTheMarket properties are limited to advertising on only one out of Zoopla or Rightmove - cleverly persuading people to check OnTheMarket + usual favourite to guarantee seeing all properties). This must be the first time I have stood up for the agents but I would actually look to choose an agent that was going with OnTheMarket to help shaft the rip off portals!

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surprised to see sold prices on there , i am pretty sure estate agents hate customers knowing what was paid previously

They do "show" sold prices, but only for the specific postcode or town that the user enters without the ability to search nearby areas, making the entire exercise useless. They can say that they're showing sold prices, but cynically doing so in a way that provides no help to a prospective buyer. This pretty well illustrates who's interest takes priority in the design of this website,i.e. not the home buyer's.

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The success of this portal will depend on it bringing the participating EAs more completions than they used to get with Zoopla. EAs cannot afford to voluntarily sacrifice business.

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I have never looked at zoopla. Remember that auction site that set up as a competitor to ebay? It was discussed on here, much better... what was it called?

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I have no vested interests either way and I'm of the opinion that this is a very good thing. Rightmove and Zoopla have far too much power, scraping massive profits for simply being the first movers to create a simple website that could be knocked up very easily. Less money going to portals means agents can afford to charge customers less. The tactics necessary to get traction with OnTheMarket might seem cynical and self serving but I really don't see how else they could get this off the ground without such a strategy (OnTheMarket properties are limited to advertising on only one out of Zoopla or Rightmove - cleverly persuading people to check OnTheMarket + usual favourite to guarantee seeing all properties). This must be the first time I have stood up for the agents but I would actually look to choose an agent that was going with OnTheMarket to help shaft the rip off portals!

I have no vested interests either way and I'm of the opinion that this is a very good thing. Landowners have far too much power, scraping massive profits for simply being the first movers to own property that could be knocked up very easily. Less money going to landowners means workers can afford to charge customers less.

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I have never looked at zoopla. Remember that auction site that set up as a competitor to ebay? It was discussed on here, much better... what was it called?

It was ebid.

The thing people forget (including agencies) is that Rightmove was originally owned by some of the larger agencies (it's business model was a rip off of Propertylink for commercial property that was eventually sold to Estates Gazette). It was the intentional offering of shares in the Rightmove to the agencies that encouraged the first chains to use it.

As for whether this will work, it will only work if they get more properties in an area than the other sites. Unless and until it does it won't take off.

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What about property Bee will need a upgrade for this new site.

It's a different layout, propertybee will need to be told where things are. The core logic will stay the same (assuming it's well coded));

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surprised to see sold prices on there , i am pretty sure estate agents hate customers knowing what was paid previously

They know very well that denying readers certain information would drive them straight back to the independent portals.

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What happened? :)

It was supposed to kill paying high listing fees to the big guns. The agents that signed up were supposed to ditch Rightmove & Zoopla. When it first launched, the agents in my area were still on RM/Zoopla, fair enough I thought, maybe their would be an overlap for existing properties.

Six months on, the three agents in my postcode that are on the new site, are still fully visible on RM/Zoopla.

Total fail?

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