Fed_Up Posted October 25, 2014 Share Posted October 25, 2014 Truly bizarre advert in my opinion. From the images of children running around and painting pictures you'd assume it's about a child, but no - it's about a 34 year old woman. http://www.youtube.com/watch?v=DKaLqAOBSFg "Growing up, my family always had BUPA healthcare, it probably saved my life" [citation needed]! "They found me a hospital to be near mum and dad" Am I out of the loop here? Is it common for grown adults to have their health insurance needs paid for by their parents? Link to comment Share on other sites More sharing options...
Nuggets Mahoney Posted October 25, 2014 Share Posted October 25, 2014 Truly bizarre advert in my opinion Because the people who made that ad aren't talking to you. I find it amusing sometimes to pick out all the little subliminals woven into ads and try and piece together the profile of the target demographic. Sometimes amusing, sometimes a little depressing. Link to comment Share on other sites More sharing options...
Nuggets Mahoney Posted October 25, 2014 Share Posted October 25, 2014 Am I out of the loop here? Is it common for grown adults to have their health insurance needs paid for by their parents? My best guess would be that the ad is pitched at women in their late 20s to 30s, BC1 class (too much of a twang in the accent for Upper Middle class), who aspire to private health care but are feeling the pinch a bit and need a little nudge by way of a reminder of their own mortality and that their parents managed to afford it when they were raising their kids. (They probably managed to afford a decent sized house as well, but let's not go overboard) Afaic the ad may as well be in Chinese. Link to comment Share on other sites More sharing options...
Orleans Posted October 25, 2014 Share Posted October 25, 2014 Trying not to appear too cynical here, but it's blatantly over my head for me too. There seems to be a resurgence of ads aimed at the aspirant underclass at the moment, and not just on ITV3 in the chavslots; I'm thinking in particular of that glorified catalogue club that harps on about having a kitchen like the celebs' or a 60" telly, all for £3.45 per week ... first week's payment only £1! Link to comment Share on other sites More sharing options...
Self Employed Youth Posted October 25, 2014 Share Posted October 25, 2014 Subliminal messaging, the 34 year old woman is being reminded that she has been acting like a child for all of her life and needs to grow the fuk up. Her fertility is about to start dropping rapidly and she has yet to find a man, and even if she did, it'd be uncomfortable bringing one back to her childhood bedroom where she lives and has all washing and cooking done for her by mum and dad. Hence the need for BUPA to provide further rounds of IVF after the NHS ones have been used, some point in the future when she finds a man, Simples. Link to comment Share on other sites More sharing options...
winkie Posted October 25, 2014 Share Posted October 25, 2014 Any ad that sell through fear or emotion are best ignored...... Link to comment Share on other sites More sharing options...
thecrashingisles Posted October 25, 2014 Share Posted October 25, 2014 Nationwide is on this woman's side. Link to comment Share on other sites More sharing options...
MrPin Posted October 25, 2014 Share Posted October 25, 2014 Any ad that sell through fear or emotion are best ignored...... I have neither fear nor emotion. I do not watch adverts. I just "do stuff"! Link to comment Share on other sites More sharing options...
ccc Posted October 26, 2014 Share Posted October 26, 2014 http://www.housepricecrash.co.uk/forum/index.php?/topic/201149-adverts-with-childish-voiceovers/ Link to comment Share on other sites More sharing options...
porca misèria Posted October 26, 2014 Share Posted October 26, 2014 Surely BUPA's clients are employers. So their adverts should seek to make it look like a natural perk. If aimed at mumsnet types it might be looking to be a rod for DH's back until his employer offers full family cover. Link to comment Share on other sites More sharing options...
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