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porca misèria

Zoopla Flotation

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Anyone planning to buy in to Zoopla?

It's an interesting one, and I'm contemplating it. Most impressed that it's made any inroads at all into the field against an established incumbent like Rightmove, and it's now established some advantages that could take it a lot further. The price is below where the press speculation of a few months ago was suggesting, and compares favourably to RMV.

(It's already made me good money, and though the VCT in question no longer holds the stock, it still has a residual interest).

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Bad timing, website businesses grounded in services are rarely profitable, and this one is founded in a property boom in London.

It's been profitable for a while. And it's made some modest gains for investors since the flotation.

The websites have basically helped themselves to the advertising revenue that used to go into those huge property sections in the papers. Rightmove has the lion's share of that, but Zoopla supplements a lesser share with various partnerships that are less one-sided from the customers' point of view.

How much of that is dependent on a cyclical property boom is the million-dollar judgement call!

BTW, I just disposed of about half my remaining (indirect) holding for tax reasons.

Edited by porca misèria

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  • 406 Brexit, House prices and Summer 2020

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      • down 5% +
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