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Sancho Panza

Ferrari Profits Hit New Record, Despite Fewer Sales

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BBC 17/2/14

'Italian supercar and Formula 1 racing firm Ferrari has reported record profits in 2013, despite selling fewer cars than the year before. The company made net profits of 264m euros ($363m; £217m), up 5.4% on 2012.

That was despite the number of cars delivered to dealerships falling by about 5% over the year to 6,922.

Ferrari said it had decided to reduce the number of cars sold, to maintain the brand's luxury status and increase the cars' value.

As a result, the firm says, revenues rose by 5% over the year to a record 2.3bn euros.'

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BBC 17/2/14

'Italian supercar and Formula 1 racing firm Ferrari has reported record profits in 2013, despite selling fewer cars than the year before. The company made net profits of 264m euros ($363m; £217m), up 5.4% on 2012.

That was despite the number of cars delivered to dealerships falling by about 5% over the year to 6,922.

Ferrari said it had decided to reduce the number of cars sold, to maintain the brand's luxury status and increase the cars' value.

As a result, the firm says, revenues rose by 5% over the year to a record 2.3bn euros.'

Why not just build one car and sell it for 2.3 billion Euros? Would save plenty of overheads.

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Why not just build one car and sell it for 2.3 billion Euros? Would save plenty of overheads.

Be easier on the ECB. ;)

Edited by Sancho Panza

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