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Microsoft Renames Skydrive To More Confusing Onedrive

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http://www.techrepublic.com/article/microsoft-renames-skydrive-to-more-confusing-onedrive-amid-legal-complaint/#ftag=RSS56d97e7

In June 2013, British Sky Broadcasting (BSkyB), the largest pay-TV broadcaster in the United Kingdom, filed a trademark lawsuit against Microsoft concerning the name SkyDrive, Microsoft's cloud storage service offered to users of Windows, OS X, Android, iOS, Windows Phone, and Xbox 360. One month later, BSkyB won its case against Microsoft, which agreed to rename the service in a timely manner. On January 27, 2014, Microsoft announced that SkyDrive is rebranded as OneDrive.

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A protracted history of bewildering branding decisions

Microsoft's history of frequently changing branding decisions entered a new phase when Windows 8 reached the Release to Manufacturing (RTM) milestone, at which point, the Windows Live branding was abandoned, resulting in the renaming of a wide array of Microsoft products and services. The change prompted from the verdict in the BSkyB case marks the fourth name for the product now known as Microsoft OneDrive, which launched as Windows Live Folders in August 2007. Accordingly, Windows Live ID (formerly .NET Passport, itself formerly Microsoft Passport, originally introduced as Microsoft Wallet) has been renamed Microsoft account.

Microsoft's newfound focus on the word One is a byproduct of its increasingly incessant positioning of the Windows ecosystem, and by extension, the don't-call-it-Metro interface, in various products in the lives of consumers. For reference, the announcement and launch of the Xbox One, the third generation of the Xbox hardware, is a product of an apparent audacious marketing strategy that held that users would refer to it as The One as users refer to the predecessor as The 360. Instead, out of vast disapproval, the gaming press and enthusiast community have referred to it as the xbone. Accordingly, Windows 8 bears more than a passing resemblance to Windows 1.01, as noted by The Verge.

M$ is clearly a business that has no idea WTF it's doing!

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whats wrong with On Line Storage?

or OLS?

thats what they used to do...take the first letter of the IT description.....the web takes this to heart already...URL, all the .this ,that.

They chose Drive because Apple did.

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whats wrong with On Line Storage?

or OLS?

thats what they used to do...take the first letter of the IT description.....the web takes this to heart already...URL, all the .this ,that.

They chose Drive because Apple did.

Didn't Apple use iCloud?

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Didn't Apple use iCloud?

iDrive is what Im thinking of...or is that the success of Apples i this i that fracking with my ibrain?

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