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Uk Sales Of Lingerie And Adult Toys Hold Up Despite The Downturn

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http://www.theguardian.com/business/2014/jan/08/lovehoney-agent-provocateur-lingerie-sex-toys-sales-profits-rise

There may be an economic downturn, but shoppers are still finding cash to spend on a quiet night in, with lingerie company Agent Provocateur and sex toy firm Lovehoney both seeing sales and profits boom last year.

Lovehoney profits trebled in the year to 31 March 2013, boosted by its exclusive licence to sell Fifty Shades of Grey merchandise.

The company recorded profits of £2.25m as turnover increased 51% to £23.6m over the year amid strong sales at its web stores in the UK and abroad and the introduction of its sex toys, including its retro-inspired Swoon range, to mainstream retailer Boots.

Lovehoney enjoyed a 45% surge in sales over Christmas, marking the busiest month in its 11-year history.

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Meanwhile, lingerie retailer Agent Provocateur, which has boutiques from London to Hong Kong, Berlin and San Francisco, saw pre-tax profits more than double from £1.7m to £3.8m in the year to March 2013, according to accounts filed this week at Companies House. Sales rose 24.5% to £39m.

Can't afford to go out might as well have some fun indoors...

A sex recovery?

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Agent prov stuff is way beyond the budgets of the proles. I suspect the continued uplift B) is because at the top, money is flowing better than ever and there is no austerity.

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Agent prov stuff is way beyond the budgets of the proles. I suspect the continued uplift B) is because at the top, money is flowing better than ever and there is no austerity.

They've learnt from the supermarkets and expanded to include a low rent budget range and an insanely priced couture range, thus picking up additional customers at either end of the market and making their major ranges look better priced because they are the middle option. They used to clear out a lot of stock at the end of each season at M&S level prices (so why anyone ever bought any lingerie from M&S is beyond me), but there's less of this now which does suggest they're increasing sales at full price.

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