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Leeds Met To Change It's Name £250K

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http://www.bbc.co.uk/news/uk-england-leeds-25069711k

Leeds Metropolitan University's name will officially become Leeds Beckett University in 2014 after the Privy Council approved the measure.

The new name was chosen because Beckett Park in Leeds was the location of the university's founding colleges.

Some students had opposed the plan saying the £250,000 expected cost of the change would be better spent on improving facilities.

The university said it had "outgrown" the old name, which it adopted in 1992.

A report presented to the university board earlier this year said there was evidence to suggest using the name "Metropolitan", "indicated a lower quality product".

It also said a renaming would have a "positive impact on student recruitment".

So a desperate attempt to revive the Universities finances?

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You've got to spend money to waste money in the socialist education system.

250k though damn, in a country uncorrupted by left wing idiots that money could actually make a difference.

What a waste. The money would have been better spent ensuring each student received an iPad Air in their fresher's goodie bag.

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I always assumed these places took on the name 'Metropolitan' because they felt they were destined to be known as 'poly's' anyway.

For years I've wondered why so many of the polytechnics changed their name to 'XXXX Metropolitan University' - you've finally answered that one for me!

Quite a sly little trick & it explains why now, after twenty years, some of them are dropping the Met tag - Birmingham City University did it last year too.

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The word 'metropolitan' suggests a lower quality product? Any examples?

Metropolitan line on the tube? Met police (point taken)?

Tesco Metro would be the one known to most ie a cheap and cheerful, slightly crap version of the original. Fits to a T actually.

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What a waste. The money would have been better spent ensuring each student received an iPad Air in their fresher's goodie bag.

actually, they should have been putting their efforts to make the "met" a sign of excellence...they havent, and they think changing the name will, the new name will be the new "met" in 10 years time. You cant put lipstick on a pig and pretend its not a pig.

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actually, they should have been putting their efforts to make the "met" a sign of excellence...they havent, and they think changing the name will, the new name will be the new "met" in 10 years time. You cant put lipstick on a pig and pretend its not a pig.

The old change the name scam so useful for masking institutional and business failure.

I have lost count of the number of IT projects where it has been used to distance the people who instigated a disaster from the consequences of their decisions

Thus a project which was called 'Stunning Success' at its inception but looks like it is going to be fiasco mysteriously gets renamed to 'Complete Dog' a few week before it crashes and burns. As a consequence only those associated with the disaster in its final phases have their careers tarred and feathered while those really responsible get home free.

A few years later history is then quietly rewritten so that people can talk nostalgically about how great 'Stunning Success' had been and what a shame it was that 'Complete Dog' had ruined it.

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Can't speak for anyone else but my experience of Leeds Met University from first hand knowledge of former grads is that it's a good quality education and their grads go on to decent permanent jobs in their chosen field.

Not surprised by the near jerk reaction of the perma cynics on here of course.

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Can't speak for anyone else but my experience of Leeds Met University from first hand knowledge of former grads is that it's a good quality education and their grads go on to decent permanent jobs in their chosen field.

Not surprised by the near jerk reaction of the perma cynics on here of course.

If the product is a decent quality why debase the brand by changing the name

It seems a pointless exercise at best and a potential warning flag of bad things to come at worse

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If the product is a decent quality why debase the brand by changing the name

It seems a pointless exercise at best and a potential warning flag of bad things to come at worse

That's a baseless assertion. Reasons given are for the opposite.

£250,000 over the last 21 years is c £12,000 p.a. Barely noticeable. £1 per student? I don't know.....

I suspect as student fees are ramped up by the Govt. it becomes more difficult to differentiate one's 'product' and attract students, unless of course you're Oxford Uni and can guarantee your classics alumni highly paid jobs in the City, at the FT, or running the country before being given an investment bank board appointment for life.

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That's a baseless assertion. Reasons given are for the opposite.

£250,000 over the last 21 years is c £12,000 p.a. Barely noticeable. £1 per student? I don't know.....

I suspect as student fees are ramped up by the Govt. it becomes more difficult to differentiate one's 'product' and attract students, unless of course you're Oxford Uni and can guarantee your classics alumni highly paid jobs in the City, at the FT, or running the country before being given an investment bank board appointment for life.

Maybe debase is too strong a term but there is always a risk of devaluing or harming a brand by pointless name changes.

As for the argument that £250,000 is a trivial sum over 21 years that is hardly a comfort to students attending the institution today and over the next few years who will probably end up paying the bulk of it rather than those who went to the institution 2 decades ago or those who will be there 2 decades hence

Certainly, the change does not appear to be garnering a huge amount of support from undergraduates at Leeds Met at the moment

There are some choice comments attached to this article from the Yorkshire Evening Post

http://www.yorkshireeveningpost.co.uk/news/latest-news/top-stories/leeds-metropolitan-university-to-change-its-name-next-year-1-6261678

Maybe Leeds Met can recoup the money by having a whip round amongst its ex alumni to pay for the name change.

Edited by stormymonday_2011

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Can't speak for anyone else but my experience of Leeds Met University from first hand knowledge of former grads is that it's a good quality education and their grads go on to decent permanent jobs in their chosen field.

Not surprised by the near jerk reaction of the perma cynics on here of course.

My experience is somewhat the opposite, although it does have some good departments

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Maybe debase is too strong a term but there is always a risk of devaluing or harming a brand by pointless name changes.

As for the argument that £250,000 is a trivial sum over 21 years that is hardly a comfort to students attending the institution today and over the next few years who will probably end up paying the bulk of it rather than those who went to the institution 2 decades ago or those who will be there 2 decades hence

Certainly, the change does not appear to be garnering a huge amount of support from undergraduates at Leeds Met at the moment

There are some choice comments attached to this article from the Yorkshire Evening Post

http://www.yorkshire...-year-1-6261678

Maybe Leeds Met can recoup the money by having a whip round amongst its ex alumni to pay for the name change.

250K is small when measured against the size and turnover of the thing...however, this waste is just a pointer at the casualness these people put towards waste in general...if they can wave off 250K like this to cover themselves, then they can and I would guess absolutely have no qualms about wasting 250K, 50K, 5K on hundreds of other pointless exercises making the whole education system totally bankrupt in the process...

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My experience is somewhat the opposite, although it does have some good departments

Leeds Metropolitan, Leeds Beckett, Leeds whatever. Any university which needs to qualify its location like that is clearly second rate.

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I note that the BBC article from 31 May 2013 states the following

A report presented to the university board said there was evidence to suggest Metropolitan "indicated a lower quality product".

It also said a renaming would have a "positive impact on student recruitment, in particular in international markets".

http://www.bbc.co.uk/news/uk-england-leeds-22703980

So there you have it from the official side.

Perceptions of product quality appeared to be low and it was felt that a name change would reverse that fact particularly when recruiting international students.

Personally I think people have a right to be more than a tad cynical about such institutional 'paint jobs'

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I note that the BBC article from 31 May 2013 states the following

http://www.bbc.co.uk/news/uk-england-leeds-22703980

So there you have it from the official side.

Perceptions of product quality appeared to be low and it was felt that a name change would reverse that fact particularly when recruiting international students.

Personally I think people have a right to be more than a tad cynical about such institutional 'paint jobs'

at 15k per year fees from international students (I think), so 45k for a complete 3 year course, they do only need 6 aditional full term non EU students to pay for this

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You've got to spend money to waste money in the socialist education system.

Please do not put the bad name on socialist education system.

This (and everything the UK government does including the bank subsidies and endless waste and corruption to suit their cronies) has nothing to do with socialism.

In socialism, there were no pupil/tuition fees,and educational standards were higher than even in the UK's private education system where you have to fork out £14k plus per year.

In the UK,if your parents are rich and influential then, you get a good University place and a good job with very little knowledge/education.

On the other hand, in Socialism you get to the top School and the top University if you have excellent grades (grades 1-5, 2 is a pass,1 is a fail) in all subjects (average 10 even 12 subjects per year starting from year 1 primary School until year 12 Secondary Schooll.

If you fail in one subject (get grade1), you repeat the whole School year in all subjects) + pass the University entry exam.

In Socialism there were no minimum student quotas (like at least 50% of young people have to go to Uni what Labour introduced) + no mickey mouse diplomas.

Children of communist party officials (ruling "elite") were not getting better Uni places just because they were "priviliged" as in nowadays UK.

Socialism had its own faults, but its education was not dumbed down and lacking competition as in nowadays UK.

Overhere even the rich do not get a good education from private schools/Unis.

The only thing they get is good connections, hence they get a great job without any knowledge required for it.

(Remember George Osborne's towel folding skills leading him to becoming a UK finance minister.)

His kind of degree - Second world war history - was non existent in socialism,not to mention that lawyers and economist professions were seen as easy/soft subjects/professions suited only for the worst/unable pupils.)

By the way, engineering and science degrees were held in high esteem and well paid, but you needed at least 4 years (Civil engineering 4.5 years) of lectures + final project in order to gain Bachelor's degree.

Add all the optional subjects for every year (studying for UK Masters degree) + another 10 exams = Bachelor's degree in socialism.

Nuff said.

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For years I've wondered why so many of the polytechnics changed their name to 'XXXX Metropolitan University' - you've finally answered that one for me!

Quite a sly little trick & it explains why now, after twenty years, some of them are dropping the Met tag - Birmingham City University did it last year too.

So it's a rebranding exercise being done by a few then? Sheffield Hallam got it right by going this way from the start, nothing to associate it with cheapness and selling out....

British-Deputy-PM-Concerned-with-Miranda-Situation-378309-2.jpg

Perhaps they should change too a Metropolitan?

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at 15k per year fees from international students (I think), so 45k for a complete 3 year course, they do only need 6 aditional full term non EU students to pay for this

The cynicism of those who run Higher Education institutions almost makes the politicians like like innocent fluffy bunnies by comparison.

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The word 'metropolitan' suggests a lower quality product? Any examples?

Metropolitan line on the tube? Met police (point taken)?

London Metropolitan University - the laughing stock of Higher Education.

Perhaps Machester Metropolitan University will follow suit

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For years I've wondered why so many of the polytechnics changed their name to 'XXXX Metropolitan University' - you've finally answered that one for me!

Quite a sly little trick & it explains why now, after twenty years, some of them are dropping the Met tag - Birmingham City University did it last year too.

Was Birmingham City ever Birmingham Metropolitan? I was at the uni next door about 15 years back and it was the University of Central England then.

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London Metropolitan University - the laughing stock of Higher Education.

Perhaps Machester Metropolitan University will follow suit

Known colloquially as Mickey Mouse Uni.

The simplest rebranding for these uni would be 'Not', as in Not Leeds Uni or Not Manchester uni because that's clearly why there's an image problem.

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