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Longtermrenter

Govt Propoganda Via Tsb

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Went to see my favorite film The Wicker Man last night. it was preceeded by the usual half hour of shite traliers at maximum volume which makes me not want to go to the cinema ever again. Amongst these was

.

I don't think I have ever seen a more patronizing piece of government propoganda. It says something like 'then there was a storm' as an allusion to the 2008 financial crisis.

Anyway, wish I had more time to post here as plenty of anecdotes to share.

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Saw the same ad at the weekend immediately before Monsters University, that I'd gone to see with my 4 year old daughter.

Sitting watching the ad in that context, with an audience mainly comprised of children and their parents, and given the animated 'child friendly' style of the ad, it felt like a form of indoctrination was taking place.

It's a desperate attempt to try to restore confidence and trust in modern high finance by drawing parallels to simple banking/building society principles of old. I guess a complaint to the Advertising Standards Authority wouldn't get anywhere as they are very careful not to claim anything in the video, merely tug at the heartstrings with their swelling, uplifting music, aimed at giving you a nice warm, fuzzy feeling at the end.

'Comments are disabled for this video' on YouTube. Says it all. Sickening.

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It is propaganda, from a banking cartel that wants the public to think they are doing them a favour rather than being a parasite on their back.

Making loans out of ficticious money with non-existent backstops, is big business and profitable for those that extract the proceeds out the back end. The public are generally clueless that they are being taken for a ride.

I find nearly all bank edverts, particuallry those of the bankrupt hangers on that should no longer exist.

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Well that is the nature of TV advertising.

I guess its especially irksome as I can freely decide wether I want to buy coco pops or the new Audi A34QR2 or whatever else they advertise.

Why they need to advertise for something I already have no choice but to subsidize through taxes and QE, it just grates.

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Saw the same ad at the weekend immediately before Monsters University, that I'd gone to see with my 4 year old daughter.

Sitting watching the ad in that context, with an audience mainly comprised of children and their parents, and given the animated 'child friendly' style of the ad, it felt like a form of indoctrination was taking place.

It's a desperate attempt to try to restore confidence and trust in modern high finance by drawing parallels to simple banking/building society principles of old. I guess a complaint to the Advertising Standards Authority wouldn't get anywhere as they are very careful not to claim anything in the video, merely tug at the heartstrings with their swelling, uplifting music, aimed at giving you a nice warm, fuzzy feeling at the end.

'Comments are disabled for this video' on YouTube. Says it all. Sickening.

Yes. A horrible and cynical attempt to cash in on the genuine philanthropy and thrift of some 19th century banking institutions. I would agree this is potentially misleading - in what ways have those values 'always been there?' The whole thing oozes cynicism - I can just imagine the meetings in which this campaign was planned, probably by people up to their eyeballs in mortgage debt.

A pity as the graphics were actually pretty good. Perhaps someone with more time and internet knowledge than me could create a copy of the film on youtube where comments are enabled? I guess TSB would get it taken down sharpish though.

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The new Lloyds ads are despicable too. There's one available for viewing My link. Blood pressure alert.

Look out for much more to come.

An ad campaign using the strapline, "The moments that matter", rolled out yesterday, led by a humorous TV ad based on the story of a 31-year-old man living with his parents who took out a mortgage with Lloyds.

In print, the brand signed a deal with The Sunday Times, with ads featured on a one-off front page "background" and throughout the newspaper, and a cover wrap appeared on this morning’s Daily Telegraph.

A deal with Channel 4 will also feature some of the broadcaster’s talent, including Clare Balding, Mary Portas, Nick Hewer and Ade Adepitan, appearing in a series of 45-second clips discussing landmarks such as moving into their first home.

Presumably rented homes don't count.

EDIT: Beaten to it by aSecureTenant's link.

Q

Edited by Quicken

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Anyone watching that ad might think the bank went straight from the Henry Duncan Parish Savings Bank to the TSB (after a little storm :rolleyes: )

History rewritten just like that. History erased even.

Remarkable that they're highlighting the beginnings of the savings bank at what is the worst time ever to be a saver of any description - pensions you name it.

Edited by billybong

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Remarkable that the Lloyds ad tries to use young peoples experience of life to sell their stuff but makes no mention of zero hour contracts, tuition fee debt and other such experiences.

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TSB to boldly go back to local banking

It seemed entirely logical for the chief executive of the newly launched TSB to ask Star Trek captain Jean-Luc Picard to be the voice of the brand. After all, Paul Pester, a Cambridge doctor of physics with a Spock-like intellect, reasoned that Mr Picard, (well, Sir Patrick Stewart anyway), had a familiar voice that TSB’s 4.6 million customers would trust.

But when the request went in, he was shocked to be told “No”. Sir Patrick did not want to be associated with a bank. After all, banks are bad, right? They create misery with their bonus-fuelled casino gambling ways and end up costing taxpayers billions. But the actor hadn’t banked on Mr Pester’s persistence. As Mr Pester recalls: “I wrote to him personally and said ‘we’re not like that sort of bank’. We’re about local banking, helping the local community.”

The letter worked, and a couple of weeks ago, in Los Angeles, Sir Patrick did the voiceover.

http://www.independent.co.uk/news/business/analysis-and-features/tsb-to-boldly-go-back-to-local-banking-8805874.html

Warms the cockles of my heart.

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up and down a steep 1in4 hill?

Uphill for the bank's customers and downhill for themselves.

More the attempt at Hovis style hearthside music and the tone of the voiceover etc.

Edited by billybong

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They're clearly missing a trick here. They should modify the script a little so that instead of him saying he went to Lloyds for a mortgage he can say, "But then Mr Wilson went to see Lloyds bank and they helped him get a BTL mortgage which he rents to me. Now no-one comments when I leave washing up in the sink (apart from during the twice-yearly inspection). Thanks Mr Wilson, and Lloyds."

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But when the request went in, he was shocked to be told “No”. Sir Patrick did not want to be associated with a bank. After all, banks are bad, right? They create misery with their bonus-fuelled casino gambling ways and end up costing taxpayers billions. But the actor hadn’t banked on Mr Pester’s persistence. As Mr Pester recalls: “I wrote to him personally and said ‘we’re not like that sort of bank’. We’re about local banking, helping the local community. And we'll offer you more money

The letter worked, and a couple of weeks ago, in Los Angeles, Sir Patrick did the voiceover.

The CEO forgot the last bit.

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I have seen the AD and it made me laugh, did they forget the bit were they went bust. Its very convenient to forget that you were property ramping gits that would lend to anything with a pulse.

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