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Brothels In Nevada Suffer As Web Disrupts Oldest Trade

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In a dim parlor furnished with red velvet couches and a stripper pole, Brooke Taylor is having a sale on herself.

“I offer a lot more specials and discounts and incentives for people to come in to see me,” said Taylor, 32, a brunette prostitute in a short, green dress at the Moonlite Bunny Ranch outside Carson City, Nevada. “People are looking for deals.”

Nevada’s legal brothels, which took root in the mid-1800s silver-mining boom, are dwindling, down to about 19 from roughly 36 in 1985, according to George Flint, an industry lobbyist. Many have been the highest-profile businesses in their sparsely populated regions, and their decline hurts already-stretched county budgets and marks the end to local institutions -- though not the universally beloved sort.

The state’s flagging economy, decreased patronage by truckers squeezed by fuel costs and growing use of the Internet to arrange liaisons are to blame, managers say.

“A lot of our clients don’t have the discretionary income they had six years ago, five years ago,” said Susan Austin, 63, the madam of the Mustang Ranch in Sparks, about 15 miles (24 kilometers) from Reno. “The ones that can come in, they aren’t spending quite what they were spending before.”


Steady Clientele

Then there’s the main transaction: Visitors select from a lineup of women, negotiate a price and pay a cashier in advance. The women, independent contractors, say they typically give half to the house. Dennis Hof, owner of the Moonlite Bunny Ranch, said his customers spend $200 to $600 on average.

If you can cut costs by doing it all online you can avoid giving any money to the house. With the increase in sex apps you can probably get sex for free as well.

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