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Hull City Afc Change Name To Hull City Tigers

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http://www.bbc.co.uk/sport/0/football/23629379

Hull City AFC will be renamed Hull City Tigers, says club owner Assem Allam.

The "Association Football Club" part of the Yorkshire club's name, which has been in effect since their formation in 1904, will be scrapped.

Any references to AFC on club branding will be phased out, but will remain on the shirt crest during their first season back in the Premier League.

Allam wants to market the club as Hull City Tigers locally and Hull Tigers to national and international audiences.

..

Egypt-born Allam, who moved to Hull in 1968 to study and has since set up a multi-million pound company in nearby Melton, took charge of the club in December 2010.

"I have always used short names in business. It gives you power in the science in marketing. The shorter, the more powerful the message. In Tigers, we have a really strong brand."

Allam's son and vice-chairman, Ehab Allam defended the decision to drop AFC from the club's name after 109 years.

"AFC is redundant, it is not used by the club. The fans never mention AFC, nor do the media," he said.

Perhaps buying a club that already had a unique name might have been an easy option that trying to rebrand a football club in Hull. There are a few clubs around the country which have unique names.

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I thought why on earth is their mascot called Rory? (derrr! although to be fair, Iit might have been more obvious if it had been a lion)

638347648-09032011075027.jpg

Should be sponsored by Frosties and Use Tony instead.

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To most fans disapproval they are sponsored by Cash Converters.

Nick Thompson, the chief exec, has been emailed by numerous fans over the last few weeks who have been concerned about this issue and stipulated that the football side of the business would remain Hull City AFC whilst the commercial side of the business would be renamed Hull City Tigers.

Whilst Assem Allam saved the club and its 109 year history a few years back, a lot of fans see this as essentially the same as it going under. Expect a protest at Stamford Bridge a week on Sunday.

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