Jump to content
House Price Crash Forum

Archived

This topic is now archived and is closed to further replies.

Dave Beans

Seo Resources

Recommended Posts

...just come off a cold call from an SEO that will promise xxx for only £1200...I ideally want it to do it myself (but never really got round to it)...I have a sort of idea of how it all works, I just want to improve our natural ranking...Can anyone suggest the best tools / tools to use for testing & tweaking?

Share this post


Link to post
Share on other sites

...just come off a cold call from an SEO that will promise xxx for only £1200...I ideally want it to do it myself (but never really got round to it)...I have a sort of idea of how it all works, I just want to improve our natural ranking...Can anyone suggest the best tools / tools to use for testing & tweaking?

webceo.com

?

Share this post


Link to post
Share on other sites

There are plenty of SEO companies who send out mass emails claiming to "get you into the top ten." Ask yourself how many they have emailed, and how many can be in the top ten at any one time.

The SEO specialists I've worked with will generally have a brief look at your website and industry or niche, and see how confident they are that it can gain good rankings. For example a niche product with little competition can be relatively easy, whereas, say, a porn site is difficult since the internet is flooded with them.

Good SEO is a marriage of the technical know-how and business consulting. It is not a self-contained one-off piece where you exchange some money in return for a promise. It requires some degree of continuous ongoing effort and it often throws up questions about wider business and promotional strategy. It will also often result in a set of recommendations to optimise the website which are then passed on to the team responsible for the design and upkeep of the website.

Following an initial brief chat and look, some SEO specialists will agree to take on a project and charge by results - which is to say payment by performance (uplift in number of visits, new visitors, rankings and other metrics). I'd be highly reluctant to part with significant money before qualifying exactly what is to be provided, and avoid any company which makes guarantees about something over which they do not have definitive control.

Share this post


Link to post
Share on other sites

...just come off a cold call from an SEO that will promise xxx for only £1200...I ideally want it to do it myself (but never really got round to it)...I have a sort of idea of how it all works, I just want to improve our natural ranking...Can anyone suggest the best tools / tools to use for testing & tweaking?

Depends on how 'competitive' your keywords are.

Write some articles centred on your kw's. Articles must be unique and of use to the end user.

Article length: 750 to 1000 words

- Keyword placement:

- In title

- In h1, h2, h3 tags

- In 1st and last sentence of the article

- Place the keywords in natural flow

- 3-4% keyword density

- Italic, bold and underline the keywords (only thrice per keyword means you need to italic/blod/underline a particular keyword only once)

Post your articles on your own site or on article sites such as ezine with a link back to your site.

If your keywords are competitive then it will be difficult to rank.

http://www.seobythesea.com/

is handy resource. Be aware we are in a time of large flux in the googlespehere. Panda and Penguins and all sorts have been unleashed over the last 18 Months as they try to eradicate spam from their search results. Consequently the rules are changing.

I and others I know are taking a back seat SEO wise until it all settles down again.

Adwords is worth considering but comes with a cost but do it right and you will get first page placement.

Share this post


Link to post
Share on other sites

Cheers DTMark & Geezer....

We were completely Yellow Pages upto around two years ago...Since switching to 80% (ish) google, 20% yp, we've seen a massive uplift in work....The site advertises services, rather than being an ecommerce site, thus its a bit more difficult to quantify the "cost per click"....

I have thought about adding f/b or twit account, but after a few posts, I've noticed that the competitors just repeat the same thing...The SEO suggested that we use a blog - I'm highly sceptical because of this...

I'm doing simple stuff at the mo, like putting in alt tags in images...

Share this post


Link to post
Share on other sites

A trial copy of Market Samurai will enable you to identify relevant keywords which are not so competitive.

http://challenge.co/training/

has some good free training videos. I suspect their SEO tips are bit dated now but the principles are good.

Agree with the previous posters. Payment by results and think user centric content rather than keyword stuffing. Also if you are a local business, you only have to be better than your local competitors - not better than everyone if you find some locally relevant keywords.

Share this post


Link to post
Share on other sites

...just come off a cold call from an SEO that will promise xxx for only £1200...I ideally want it to do it myself (but never really got round to it)...I have a sort of idea of how it all works, I just want to improve our natural ranking...Can anyone suggest the best tools / tools to use for testing & tweaking?

1200 quid is both a lot of money and not much. The company I used to work for charged that as a daily rate for SEO work. 8 hours effort could be night and day or it could make no difference.

It still remains that inbound, relevant, links from high quality sites is SEO gold. However having a basically sound site structure and page template is a good place to start. Using a CMS can make this easier, at least where none technical editors are posting content. The Google SEO guide gives you the basics, which a poster above has also touched upon.

https://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en//webmasters/docs/search-engine-optimization-starter-guide.pdf

Cheshire company? they will probably just get Indians to spam blogs and forums with your URL.

Share this post


Link to post
Share on other sites

Cheers DTMark & Geezer....

We were completely Yellow Pages upto around two years ago...Since switching to 80% (ish) google, 20% yp, we've seen a massive uplift in work....The site advertises services, rather than being an ecommerce site, thus its a bit more difficult to quantify the "cost per click"....

I have thought about adding f/b or twit account, but after a few posts, I've noticed that the competitors just repeat the same thing...The SEO suggested that we use a blog - I'm highly sceptical because of this...

I'm doing simple stuff at the mo, like putting in alt tags in images...

If you have experienced that sort of improvement after building your site and opening to the main search engine then you should really consider investing £500 in adwords.

Spend a weekend reading the help files, the best guide is the one google publish themselves.

https://support.goog...B#topic=3119071

Set up web tracking on your site. Piwik is great for this and would be my choice.

Build 1 or 2 landing pages advertising your offer(s) these do not need to be SEO'd. Do not link to them from elsewhere in your site but allow the normal navigation from the page(s) to the rest of the site.

As mentioned set your tracking up so you can see where your traffic for these pages comes from and how it moves through the rest of your site.

Set up a conversion tracker such as a sales page (if you have one) or an email/telephone call. Try and gauge how many business pounds you are getting for your adwords.

Measure this as the Return on Investment on your original outlay.

PPC is not about cost per click but about what business your clicks are giving you. For example if your ROI was 5:1 (not an unreasonable figure if you do it right) in that the £500.00 turned into £2500 of business you would probably want to continue with it.

You never know until you try it. They key to it is identifying the traffic and establishing the figure for your ROI. That will tell you if it is worth pursuing or not.

Some campaigns I have run have returned me ROI of 13:1 and not usually below 10:1 on a Monthly measure.

I often get firms phoning me and asking to run my adwords account and promising all sorts but the ability to manage it yourself and to have the knowledge to be able to write your own web pages brings absolute flexibility to what you want to do.

8 years ago when I knew I was striding out for myself I sat down and self taught myself basic webmastery (nothing coding other than fundamental html(5) and CSS) (I run my sites on wordpress platforms and genesis themes) and learnt adwords inside out.

Just having that little bit of knowledge has enabled me to keep advertising costs down and the flexibility to advertise offers as and when I want and to tweak them on an hourly basis if I want to.

Share this post


Link to post
Share on other sites

If you have experienced that sort of improvement after building your site and opening to the main search engine then you should really consider investing £500 in adwords.

Spend a weekend reading the help files, the best guide is the one google publish themselves.

https://support.goog...B#topic=3119071

Set up web tracking on your site. Piwik is great for this and would be my choice.

Build 1 or 2 landing pages advertising your offer(s) these do not need to be SEO'd. Do not link to them from elsewhere in your site but allow the normal navigation from the page(s) to the rest of the site.

As mentioned set your tracking up so you can see where your traffic for these pages comes from and how it moves through the rest of your site.

Set up a conversion tracker such as a sales page (if you have one) or an email/telephone call. Try and gauge how many business pounds you are getting for your adwords.

Measure this as the Return on Investment on your original outlay.

PPC is not about cost per click but about what business your clicks are giving you. For example if your ROI was 5:1 (not an unreasonable figure if you do it right) in that the £500.00 turned into £2500 of business you would probably want to continue with it.

You never know until you try it. They key to it is identifying the traffic and establishing the figure for your ROI. That will tell you if it is worth pursuing or not.

Some campaigns I have run have returned me ROI of 13:1 and not usually below 10:1 on a Monthly measure.

I often get firms phoning me and asking to run my adwords account and promising all sorts but the ability to manage it yourself and to have the knowledge to be able to write your own web pages brings absolute flexibility to what you want to do.

8 years ago when I knew I was striding out for myself I sat down and self taught myself basic webmastery (nothing coding other than fundamental html(5) and CSS) (I run my sites on wordpress platforms and genesis themes) and learnt adwords inside out.

Just having that little bit of knowledge has enabled me to keep advertising costs down and the flexibility to advertise offers as and when I want and to tweak them on an hourly basis if I want to.

We've allowed £8 per day on PPC...basically diverting our advertising budget from YP to Google...have definitely noticed an upturn in business (quite significantly) but hard to quantify it...Its for my dad's business...I use a CMS type system (wix), but I do have pretty good knowledge of the coding side of it too...

Share this post


Link to post
Share on other sites

From someone that has worked in this industry (no longer and never again), I would start by not doing it and making the best website/business you can - "if you build it

, they will come". There could be exceptions.

I worked for a Cheshire SEO company. Could be the same one.

Around 2007 you could throw endless money at SEO and it would often come back with crazy amounts of ROI. I worked for companies and know many that made themselves millionaires by just investing heavily in SEO mid-nougties.

But times have changed since "Penguin" (look it up). Majorly changed. You could do a lot more harm than good.

These SEO companies have sales people that will promise the earth and what are you going to do when they don't deliver? Complain? Write them a stern email? Turn up at their offices? You don't have a leg to stand on because somewhere in the T+Cs it will say "no guarantees". They are sales people after all.

Share this post


Link to post
Share on other sites

We've allowed £8 per day on PPC...basically diverting our advertising budget from YP to Google...have definitely noticed an upturn in business (quite significantly) but hard to quantify it...Its for my dad's business...I use a CMS type system (wix), but I do have pretty good knowledge of the coding side of it too...

Can you not set up conversion tracking so you can get a grasp on ROI? If you're getting good ROI then throw as much cash as you can at it.

Share this post


Link to post
Share on other sites

From someone that has worked in this industry (no longer and never again), I would start by not doing it and making the best website/business you can - "if you build it

, they will come". There could be exceptions.

I worked for a Cheshire SEO company. Could be the same one.

Around 2007 you could throw endless money at SEO and it would often come back with crazy amounts of ROI. I worked for companies and know many that made themselves millionaires by just investing heavily in SEO mid-nougties.

But times have changed since "Penguin" (look it up). Majorly changed. You could do a lot more harm than good.

These SEO companies have sales people that will promise the earth and what are you going to do when they don't deliver? Complain? Write them a stern email? Turn up at their offices? You don't have a leg to stand on because somewhere in the T+Cs it will say "no guarantees". They are sales people after all.

Penguin was about unnatural link back patterns. Google saw these as attempts to manipulate its search algorithm and threw a few sites out of the index completely.

The key to great SEO and pushing a site up the SERP was links and lots of them preferably with anchor text. Many people got a great grasp on this 6 - 7 years back and made big bank.

It was relatvially simple to rank any site depending on the competition for the same keywords. You simply needed more and better links than them. For example a link on a mates blog would be practically worthless but a link from the homepage of the BBC with your kw anchor would almost guarantee you spot one.

Panda has changed this by instituting the value and content of a site into the ranking algorithm so this is now also a factor as is the links I mentioned above but to a lesser degree today.

Google keeps its cards very close to its chest and is continually tweaking the process. This is to keep people guessing so unlike 2007ish no one person can get a handle on how it all works.

Today I think the value is in building a site and continually trying to improve it by adding value for the end user. Back then it was churn and burn, when google cottoned on and you lost one you could simply build another rinse and repeat.

Share this post


Link to post
Share on other sites

...just come off a cold call from an SEO that will promise xxx for only £1200...I ideally want it to do it myself (but never really got round to it)...I have a sort of idea of how it all works, I just want to improve our natural ranking...Can anyone suggest the best tools / tools to use for testing & tweaking?

Avoid.

If your site is interesting/useful enough, it'll do well in search engines anyway[1]. If not, the best you'll get from the charlatans is a momentary sugar rush. And it could be a whole lot worse than that: if you get caught practicing "SEO" you could get explicitly penalised in google results.

[1] I had a personal site reach PageRank 9 before I'd ever heard of page rank.

Share this post


Link to post
Share on other sites

Avoid.

If your site is interesting/useful enough, it'll do well in search engines anyway[1]. If not, the best you'll get from the charlatans is a momentary sugar rush. And it could be a whole lot worse than that: if you get caught practicing "SEO" you could get explicitly penalised in google results.

[1] I had a personal site reach PageRank 9 before I'd ever heard of page rank.

That was exactly my thought when I read the OP, so I thought i would reinforce what you said. In just 5 weeks one of my sites became No2 on Google. It's not no1 yet, but it will be soon. Traditional advertising outside the web raised its online presence.

Share this post


Link to post
Share on other sites

It'd be difficult to significantly boost your rankings by yourself..

Depends on the business. Every man and his dog will talk about you and link to you if you've got something to shout about e.g. a great service or product.

Share this post


Link to post
Share on other sites

It'd be difficult to significantly boost your rankings by yourself..

Depends on the business. Every man and his dog will talk about you and link to you if you've got something to shout about e.g. a great service or product.

It's rare to get such complete agreement on HPC.co.uk ;)

Share this post


Link to post
Share on other sites

  • Recently Browsing   0 members

    No registered users viewing this page.

  • The Prime Minister stated that there were three Brexit options available to the UK:   211 members have voted

    1. 1. Which of the Prime Minister's options would you choose?


      • Leave with the negotiated deal
      • Remain
      • Leave with no deal

    Please sign in or register to vote in this poll. View topic


×

Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue.