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Sky Deutschland - To Broadcast Adverts Directly Into Train Passengers' Heads

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http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/media/10158311/Sky-to-broadcast-adverts-directly-into-train-passengers-heads.html

Passengers leaning their head against the window will "hear" adverts "coming from inside the user's head", urging them to download the Sky Go app.

The proposal involves using bone conduction technology, which is used in hearing aids, headphones and Google's Glass headset, to pass sound to the inner ear via vibrations through the skull.

A video for the Talking Window campaign released by Sky Deutschland and ad agency BBDO Germany states: "Tired commuters often rest their heads against windows. Suddenly a voice inside their head is talking to them. No one else can hear this message."

The voice comes from a Sky-branded transmitter made by Audiva that is attached to the train window.

Great news for those with psychosis who already hear voices in their heads?

How long before govt decides to broadcast positive messages to us all, buy a house, take out a loan and go on holiday. Vote "yes" for greater European integration.

Subliminal advertising is banned and now we are going to have ads that project directly into the head. You now can't even relax on the train.

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  • 245 Brexit, House prices and Summer 2020

    1. 1. Including the effects Brexit, where do you think average UK house prices will be relative to now in June 2020?


      • down 5% +
      • down 2.5%
      • Even
      • up 2.5%
      • up 5%



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