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Kerry Katona Payday Loan Ad Banned For Being Irresponsible

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http://www.guardian.co.uk/media/2013/may/08/kerry-katona-payday-loan-ad

A TV campaign fronted by former bankrupt Kerry Katona offering payday loans with the strapline "fast cash for fast lives" has been banned for being irresponsible.

The reality TV star, who refers to her "money troubles" in the TV ad for Cash Lady, was declared bankrupt in 2008 after failing to pay a tax bill.

"We've all had money troubles at some point, I know I have," says Katona in the TV ad. "You could see your bank and fill in loads of forms, but is there an easier way to get a loan ... it's dead fast too. Fast cash for fast lives."

Cash Lady offers loans of up to £300 a month with an annual percentage rate of 2,760%.

..

The advertising watchdog also said that in light of the celebrity-themed status of the ad some viewers would think that the "fast cash for fast lives" strapline meant that payday loans would help fund a high-flying lifestyle.

The ASA banned the ad on the grounds that it was irresponsible, misleading and failed rules on social responsibility.

"We considered that references to [Kerry Katona's] financial problems alongside the presentation of the ad more generally had the potential to encourage vulnerable viewers with financial problems and/or restricted credit from seeking to resolve them through the payday loan service and concluded that the ad was therefore irresponsible."

Not sure how £300 would help fund a high flying lifestyle, it's hardly going to go very far it won't even cover the rent.

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The ASA banned the ad on the grounds that it was irresponsible, misleading and failed rules on social responsibility.

"We considered that references to [Kerry Katona's] financial problems alongside the presentation of the ad more generally had the potential to encourage vulnerable viewers with financial problems and/or restricted credit from seeking to resolve them through the payday loan service and concluded that the ad was therefore irresponsible."

That's an entire industry's business model in the sh1tter then.

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The advert did at least some good. I now know what Kerry whatever-her-name-is looks like. Or at least I did for five minutes. What is she famous for?

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Shooting at the wrong target here, the entire industry is aimed at people in financial difficulties.

Also why is the the advertising authority having to clamp down on this when the FCA don't care

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  • 243 Brexit, House prices and Summer 2020

    1. 1. Including the effects Brexit, where do you think average UK house prices will be relative to now in June 2020?


      • down 5% +
      • down 2.5%
      • Even
      • up 2.5%
      • up 5%



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