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.xxx Domain Has Arrived


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HOLA441

http://www.independent.co.uk/news/business/analysis-and-features/xxx-rated-internets-redlight-district-has-arrived-2350302.html

Stuart Lawley is expecting a gold rush – and xxx marks the spot. Following a decade-long battle, his company has been given the go-ahead to set up a new sponsored top-level domain targeting the adult entertainment industry. Despite the approval of .xxx the controversy, predictably, has raged on.

ICM Registry, which is based in Florida's Palm Beach and run by Mr Lawley, is overseeing the .xxx domain registration and today is a significant step towards the emergence of thousands of sites with the evocative three letter suffix. From this morning companies and brand owners will have a 50-day "sunrise" period to bid for their own piece of real estate in what has been dubbed the "internet's red-light district". Both adult entertainment companies and those worried about their reputation can apply to pick up their own brands.

Mr Lawley said that while several .xxx sites had gone live as part of the founders programme, today marked the "proper opening of the doors of the registry". In the not-too-distant future, he expects there to be close to half a million .xxx sites.

ICM said the new domain was created "to promote a responsible approach to adult content on the internet and offer clear signposts to its locations online". The first to go live with the new domain name was Casting.xxx early last month and since then a further 1,500 sites have been approved. Mr Lawley called it a "win, win, win" development for the industry pointing to benefits for porn consumers, those providing the content and those who wanted to avoid it altogether.

For those that want to avoid porn altogether .xxx will leave internet users "in no doubt about the underlying content of the sites," he added.

If you want to avoid porn don't look for it. I tend to find if I don't look for porn I don't find it and if I do look for it I find it. It seems quite easy to avoid.

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HOLA442

Absolutely right.

I remember some years ago a discussion about free sites on here, and someone suggested a number of them. So people spread the word, not sure what an xxx domain will achieve except for additional publicity, I suppose.

By the way, I never looked at any of the suggestions..honest... :unsure:

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HOLA445

this is one of the best ideas ever, i was discussing this down the pub about 6 years ago.

all the porn as a xxx domain, then its far easier to block sites for company/child reasons. just ban everything that has a .xxx

they should make it illegal to have porn on anything but xxx IMO

i'm all for the "free internet" but there needs to be controls on stuff that is clearly adult content

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