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Unilever: Europe And Us Face 10 Years 'low Growth'

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Paul Polman, whose company owns brands from Dove deodorant to Flora margarine, said Unilever had become the "emerging market company" and would soon secure three quarters of all its revenues from the developing world as growth in its traditional strongholds slowed.

"Europe and the US will be, for the next 10 years, low-growth territories, I'm afraid. So, soon we will have 75pc of our turnover in emerging markets – by the end of decade.

"[These are the countries] where 2bn more people will be born in the next 40 years, and obviously where most of the world growth is going to be," he said.

Does he really mean revenues will be stagnating in the West? If we are turning Japanese it will be at least 20 years.

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To anyone with a logical mind, this is not surprising.

The west / developed world has been saturated with consumer products - many of them based on an "invented" need - and has been using debt in lieu of productivity improvements to pay for them.

The developing countries offer a company like Unilver naïve consumers, many of whom will genuinely see improvements in their life through the use of biological detergents, shampoo, etc.

I do notice however that Unilever still has it's plush HQ in London... perhaps the wine cellars of Mumbai aren't well stocked enough to permit a move? :rolleyes:

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  • 337 Brexit, House prices and Summer 2020

    1. 1. Including the effects Brexit, where do you think average UK house prices will be relative to now in June 2020?

      • down 5% +
      • down 2.5%
      • Even
      • up 2.5%
      • up 5%

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