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Tesco Price Check Campaign Changed To Halt Profit Seekers

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http://www.guardian.co.uk/business/2011/apr/28/tesco-price-check-campaign-changed

"Every Little Helps" is Tesco's motto but it turns out the supermarket doesn't like it when its customers take the phrase too literally. The retail group, which announced annual profits of £3.8bn last week, has been forced to make another humiliating change to its Price Check promotional campaign after shoppers hijacked the deal and started "recycling" £20 refund coupons "just to make money".

Tesco styles itself as a consumer champion and the marketing push was supposed to demonstrate that its groceries were cheaper than Asda's. Instead the campaign has proved something of an own goal with the promotion taking on a life of its own as savvy shoppers started boasting on internet forums that they had claimed back hundreds of pounds under the scheme.

The original promotion, launched at the beginning of March, was to check the price of comparable groceries bought at Asda against its own and then refund "double the difference" to shoppers if Tesco was found to be more expensive. However, in one example, a customer shopping for MoneySavingExpert.com found that some alcohol, laundry products and pet food were far cheaper at Asda; he spent £126 at Tesco on a shop that would have cost £81 at Asda, and claimed a £90 voucher.

Three weeks into the campaign Tesco started capping refunds at £20 and on Thursday the grocer watered down the benefits again. It said the promotion had unintentionally spawned a "cottage industry" of profit-seekers.

.....

..it would now only refund the difference between the two shops rather than twice the amount.

You would have thought that before they launch these schemes people would actually run though the actual costs and be doing active research on the price difference between Asda and Tesco.

Although yesterday the wife bought some school shirts and trousers etc... and managed to get them for virtually nothing using the club card vouchers we had.

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How about spending your many hours of posting with finding some real insightful posts away from the main papers which we all read anyway?

I enjoy these posts.

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Three weeks into the campaign Tesco started capping refunds at £20 and on Thursday the grocer watered down the benefits again. It said the promotion had unintentionally spawned a "cottage industry" of profit-seekers.

:lol::lol:

Don't they realise they're just consumers.

Sounds like in private the Tesco motto is Pay up! Bargains, pah!

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Of course, all those players can walk....

Own goal Tesco...the answer is actually in their own hands....match the price, or pack in the promotion.

No need to bleat about it....as now, your own excessive prices are revealed.

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Ah well back to Asda online for shopping then.

The price check was too good too last, you could price check goods bought with vouchers from previous price checks. Some of my shopping was essentially free after the first purchase. Tescos need to wake up and realise they are much more expensive than Asda, their quality of goods has also dropped and their customer service is abysmal.

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tbh when they capped it at £20/receipt and £100/month I lost interest. In the early days of the 'promotion' :lol: I was eating (and drinking) for free. Thanks Tesco. Whoever works (worked) in their marketing dept, more please :lol:

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How about spending your many hours of posting with finding some real insightful posts away from the main papers which we all read anyway?

Agreed irro your post count is way too high. You single handedly lift Explosion @ Fuk thread with about a quarter of all postings. Go out and enjoy the sun dude, lifes too short to be spent posting stuff all day long on forums about Tesco and suchnot.

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  • 284 Brexit, House prices and Summer 2020

    1. 1. Including the effects Brexit, where do you think average UK house prices will be relative to now in June 2020?


      • down 5% +
      • down 2.5%
      • Even
      • up 2.5%
      • up 5%



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