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Us - Local / National Govts Looking At Selling Ad Space On Buildings Etc...

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http://www.nytimes.com/2011/04/16/business/media/16buses.html?ref=business

Cash-hungry states and municipalities, in pursuit of even the smallest amounts of revenue, have begun to exploit one market that they have exclusive control over: their own property.

With the help of a few eager marketing consultants, many governments are peddling the rights to place advertisements in public school cafeterias, on the sides of yellow school buses, in prison holding areas and in the waiting rooms of welfare offices and the Department of Motor Vehicles.

The revenue generated by these ads is just a drop in the bucket for states and counties with deficits in the millions or billions of dollars. But supporters say every penny helps.

Still, critics question whether the modest sums are worth further exposing citizens — especially children — to even more commercial pitches.

“I have a 5-year-old who doesn’t understand what ads are,” says Megan Keller, 30, of Provo, Utah, who says her son Collin, a kindergartner, sees seductive posters for sugary cereals every day in the lunchroom of his public school. “I don’t like that he thinks, ‘Oh, this is good because it comes from my school,’ and I’m having to explain to him why that’s not true.”

A last desperate act here I think before the inevitable default.

So schools will spend hours trying teach healthy living all for the school canteens to undermine that with ads for junk food!

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  • 284 Brexit, House prices and Summer 2020

    1. 1. Including the effects Brexit, where do you think average UK house prices will be relative to now in June 2020?


      • down 5% +
      • down 2.5%
      • Even
      • up 2.5%
      • up 5%



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