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The Masked Tulip

Shop Direct Closes Newtown Call Centre

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The average house in mid-Wales just got even more unaffordable for the average person.


A home shopping firm is closing its call centre in Newtown with the loss of 180 jobs, marking the end of an era for mail order in the Powys town.

Shop Direct is shutting its office in a building which once housed the world's first mail order business.

The call centre is based at the former headquarters of a company started by Pryce Pryce-Jones in the 19th Century.

Last year Shop Direct said more people were choosing to shop online rather than place orders over the phone.

The company, and its predecessor Great Universal Stores, has been a major employer in Newtown for more than 35 years, but it is claimed there has been a continuous link with mail order since the mid-1800s.

Shop Direct's call centre is based at Sir Pryce Pryce-Jones' Royal Welsh Warehouse, a tall, listed redbrick building built near Newtown railway station in 1879.

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Their business model is substantially based on an internet version of catalogues and the buy-now-pay-later-high-APR model. That's going to be under a lot of pressure.

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Is it because they have to be bilingual but if they moved it to England they'd be allowed to answer the phone just in English?

(now I've dropped that bomb - I shall not be visiting this thread again! :lol:)

Newtown? Speak Welsh? You're having a laugh aren't you?

I will not return here either.

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  • 312 Brexit, House prices and Summer 2020

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