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Barcelona Sign Record £25M A Year Shirt Sponsorship Deal With Qatar Charity

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Barcelona will be paid to carry a sponsor on their shirt – for the first time in their 111-year history. A deal with the Qatar Foundation will earn the Catalan club €30m (£25m) a year until 2016, with further bonuses payable according to success on the field.

The €150m deal will be the biggest shirt sponsorship deal in football history and is worth double the €15m a season earned by Real Madrid from the bookmakers Bwin. The battle now will be to find a space for Barcelona's new sponsor alongside Unicef, whose name already occupies the front of the shirt.

The Barcelona vice-president, Javier Faus, described the deal as the "biggest in the history of football – and at a time of economic crisis, too". Attempting to shift the blame to the previous administration for a decision that has provoked mixed emotions and some criticism, Faus said the deal "would not have been signed if it were not for the debt which, as we have said before, is between €420m and €430m".

In the current climate it's an amazing deal especially when you consider this charity only appears to be operational in Qatar.

"The Qatar Foundation is a non-profit organisation dependent on the Qatari state and dedicated to the educational and technological development of the country"

In fact it's amazing that you have a "charity" seeking to spend €150m on promoting itself, rather than spending the money on what it's meant to be doing.


The staff of Qatar Foundation is dedicated to making the knowledge-based society a reality. They are doing this through the frontline activities of education, scientific research and community development, but many people are applying a wide diversity of skills in administrative and support positions to implement the organization's human development mission. This structure is headed by a Board of Directors, chaired by Her Highness Sheikha Mozah Bint Nasser Al-Missned.

Surely they only need to promote themselves within Qatar?

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  • 311 Brexit, House prices and Summer 2020

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