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Prices Changing From '£x' To 'guide Price £x'

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Noticed quite a few ads over the past week or so where the price doesn't change, but it now has the prefix "Guide Price". Mainly seems to be Savills ads. Seen this in Vale of Glamoran, Monmouthshire, Glos.

Has anyone else noticed more of these than usual, or am I seeing things that aren't there?!

If so, is it a way of the estate agent implying that the price is flexible without having to persuade the seller to lower the price?

Does it imply that sellers would be open to offers?

That sellers are refusing to lower prices?

What do you think?

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used to work for Savills, and in our office the prefix 'guide price' was always used.

mainly to illustrate that valuing property is very much an art, not a science. Some will sell far below guide price, some will sell at guide, others will sell over.

i wouldn't read an awful lot into it.

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