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Japanese Turn To Ads To Sell National Debt.

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http://www.telegraph.co.uk/finance/finance...mpaign-use.html

'Peace of mind. Piece of happiness.' That's the promise the Japanese government is making to its citizens if they're prepared to open their wallets and buy some of the country's ballooning debt.

The suits at Japan's Finance Ministry have called in the advertising gurus to help drum up some interest in the country's bonds. With the recession forcing national debt up to 684.4 trillion yen (£4.41 trillion), there's no shortage of supply.

The Japanese will soon find the adverts in taxis and on their television screens. Who knows whether the Japanese will pay any attention but there's a department in Whitehall that may be paying close interest.

After all, the Chancellor of the Exchqeuer, Alistair Darling, has a record £220bn worth of British government debt to find a home for this year. Fast forward 12 months and it may be George Osborne, the shadow chancellor, with the same headache.

We don't know whether Mr Darling has yet picked up the phone to the brightest (and given the state of the public finances - cheapest) brains in the advertising world.

But if No. 11 Downing Street were to launch an ad campaign to get us all buying Government bonds, what slogan should the campaign use?

Want to buy a turd? Have you considered Govt debt?

turd_20090626_seoulbeats.png

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Looking for a great investment?

Did you buy US MBSs in 1987?

Did you buy UK property in 1988?

Did you take out an endowment in 1990?

Did you buy internet shares in Feb 2000?

Did you buy a sackful of buy-to lets in spring 2007?

and oil in june 2008? just after you invested in Iceland?

And finally did you cram your pension fund with equities before October 2008?

Then, have we got something really special for you?

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British debt ~ because you are worth it.

EDIT: -or-

Like a diamond, British debt is forever.

Edited by Driver

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moustache.jpg

"Do you enjoy being hammered in the ar%e?

Mandelson-Gaddafi Bonds - Because this **** needs you".

post-9973-1250940457_thumb.jpg

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Guest DissipatedYouthIsValuable
moustache.jpg

"Do you enjoy being hammered in the ar%e?

Mandelson-Gaddafi Bonds - Because this **** needs you".

That's my personal favorite so far.

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A piece of Blighty, pity the blighter.

-----------------------------------------

Please, Sir, I want more!

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Guest sillybear2

Kamikaze Bonds.

I thought the BoJ monetised its own debt via QE or by sterilizing their US Treasury holdings.

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Guest sillybear2
Lend yourself your money.

"Pay for the new bridge to no where, Bridging Loans"

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Go On... You owe it to your children!

or

A Bond a day helps us work, rest and...

or how about

Buy a bond, What Goes Around, Comes Round (we hope).

or

BONDS. Shaken or Stirred?

or

Stiff Upper Lip, Chaps (Blair voiceover) Bite my Bullet and Buy a Bond Today!!

or simply

'B'- day.

(sorry)

Hard Working Bondage for Hard Working Families.

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Guest sillybear2

"Record breaking £800b Roll-Over! Buy your ticket"

Edited by sillybear2

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One for the last night of the proms:

Debt Britannia!

Britannia owes the world.

Britons never, ever, ever pay their debts!

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Looking for a great investment?

Did you buy US MBSs in 1987?

Did you buy UK property in 1988?

Did you take out an endowment in 1990?

Did you buy internet shares in Feb 2000?

Did you buy a sackful of buy-to lets in spring 2007?

and oil in june 2008? just after you invested in Iceland?

And finally did you cram your pension fund with equities before October 2008?

Then, have we got something really special for you?

This is so spot on.

There have been a lot of bubbles in the last 22 years or so.

Gilts are the latest bubble with yields massively below their fundamental value because of capital preservation fears in the market.

Buyers of Gilts in the next 6 to 18 months are probably going to regret their purchases as much as everyone else that you have alluded to in your piece.

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