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Sledgehead

Hotels : Peak Interest = 2004 Trough Interest

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If searches for "hotel" on Google bear any resemblance to eventual bookings, the Hotel industry must be cr@ping itself. The "Trends" chart for the UK puts google interest on a par with the 2004 / 2003 pre-Christmas nadirs, and if 2008 is anything to go by, search volumes we currently see are not likely to go much higher throughout the rest of the year.

Google Trends - "hotel" - UK

20090728___Google_Trends____Hotel____UK.JPG

post-141-1248770137_thumb.jpg

Edited by Sledgehead

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Interesting spike in Q4 08.

Any idea what was happening at that time? National holiday coupled with hotel groups slashing prices ?? :unsure:

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Interesting spike in Q4 08.

Any idea what was happening at that time? National holiday coupled with hotel groups slashing prices ?? :unsure:

maybe i should have explined for peeps unfamiliar w/ google trends. the lower line is news stories featuring the word "hotel", not google search volume. the spike refers to the end of the Mumbai siege. If you follow the link all will be made clear.

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You know what you've done there, don't you? Now it's open season on my thread for any "trends" term from Aardvark to Zotons! :(

And yes, I do know that DoH "started it". :angry:

( :P )

Oh, I almost forgot : Recession Proof?

Edited by Sledgehead

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I work in a related field to hotels and was talking to a colleague only yesterday about the state of the market. In a word: Turmoil. He'd sent me an article on a 'Cheap Chic' hotel in Bruges which was a 'mere' €220 a night for a double. With lousy currency exchange and inflated airfares on top, a romantic weekend for two in Belgium :unsure: wouldn't leave much change out of £600 minimum. Forgive me if I pass on this opportunity of a lifetime. I reckon the same weekend could have been had in 2004 for half that amount and the same is true of 'boutique' hotel breaks in the UK. Go back to 2002 and a romantic weekend in Prague wouldn't cost much more than £250 for two. No wonder interest has waned.

There is a stampede at the top end of the market away from discretionary luxury weekends (think spa breaks and romantic getaways) towards business travellers looking for something less corporate. Many boutique hotels doubled their prices between 2005 and 2007, just as the number of such hotels went through the roof. They are now paying the price.

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