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Essex Radio To Essex Fm And Now To Something Quite Offal

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Another pretty local station bites the dust tomorrow at 6am when Essex FM officially becomes well I can't even bring myself to type the name, but let's just say in my opinion they're just offally over commercialised and bland, pumping out generic workplace (shouldn't that be dole office now? -Ed) beats that prompt me to retune whenever i stumble upon them by mistake (pesky RDS, why do you let me down without warning??)

What happened to proper local programming, local talents, personality & identity?

Just as they're doing today in zombie transition mode, they'll probably make much of their output centralised on their computer linked arteries, each station in their network playing exactly the same music across the country at the same time give or take a minute and a regional presenter merely talking over tracks pre-selected by an accountant miles away, just talking into, over, and out of, the tracks, with some regional ads thrown in.

Its just wrong. It has a name: Heart disease.

[/end rant]

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