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Birthdays Card Chain Folds

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http://www.itv.com/News/Articles/Card-chai...-342442579.html

Around 2,100 jobs are at risk after Birthdays greetings card business was placed into administration.

Clinton Cards, which owns the 332-store chain, said it had taken the "difficult decision" that it could "no longer continue to provide funding to its loss making subsidiary".

The deterioration in the economy had added to Birthdays' already struggling business and Clintons said 50 per cent of all the brand's stores are now loss making.

Administrators Zolfo Cooper will "explore all options available to secure the future of the Birthdays' business" and it will continue to trade as normal.

Clinton Cards stores, which employ around 6,200 staff in 692 shops, are unaffected by the move and will continue to trade as normal.

And only yesterday I was thinking how there hasn't been a good old fashioned retailer bust pun thread for a while.

Not surprised to be honest, far too many shops sell far too many overpriced cards that I wouldn't buy in a million years. £3 for a piece of folded card? No thanks.

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Guest sillybear2
no longer operating within the envelope

They should have thought outside of the gift box.

This was on the cards.

Edited by sillybear2

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Greetings to our workers!

There won't be much more pay

P45's are coming soon

Enjoy Administration Day!

Made me chuckle out loud. You are Purple Ronnie AICMFP !

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A few more empty shops on the high street.

another 2000 second incomes lost....more mortgage misery.

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Have they run out of sympathy cards yet?

I guess it's a bit late now for a "Get Well Soon" one? :unsure:

I'll send 'em a funny one instead.

On the front it'll say "I was just dying to send a card to a really successful, profit making, expanding chain of birthday card retailers"

And on the inside "But I decided to send one to you instead, cheer up you miserable failure".

The problem with Birthdays is that they were too conventional, too staid. They should have pushed the envelope more.

And they should have stamped down on the loss making areas sooner.

Ah well, I guess that's enough puns for this "post".

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With Tesco selling decent cards for 24p I'd guess the writing was on the wall for card shops. I don't drive but anyone who pays £1.50 to park in the average town centre and £2 for a card is probably a mug!

:blink:

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Wonder how much they were affected by online card retailers like moonpig.com? Doubt you need a chain of shops to sell cards with internet distribution. Failed to adopt.

Edited by rover2000

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Wonder how much they were affected by online card retailers like moonpig.com? Doubt you need a chain of shops to sell cards with internet distribution. Failed to adopt.

Some of my recent cards have been bought from World Vision, who have an online card designer.

OK, it's more expensive than a normal card, but the people I send such cards to, tend to appreciate the extra thought involved.

Plus it means I don't even have to leave my PC to send one, postage to final destination is included.

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Clinton Cards make a good profit and have been paying down dent, Birthdays was losing money at the same time so something

was wrong. They total 1/4 of the market with Birthdays being much smaller than Clinton.

I can't see how you can go wrong selling something for 3 quid that cost 10p to make, they also dropped their hedges expecting

interest rates to fall and are now about to hedge again thinking they will rise.

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another 2000 second incomes lost....more mortgage misery.

Reliance on a second wage to pay the mortgage was always a step too far. This was a risk that many ignored. I’m afraid I have little sympathy.

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Card Factory has destroyed them on price.

Amen to that. I can't see Clinton Cards lasting much longer, why get mugged for a card that costs £2.99 when you can get exactly the same in the Card Factory for 29p.

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