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Vested Disinterest

H P C 43% Rise In Traffic + User Profiling

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While the HPC Wikipedia page was under attack from wikipedants I set up a Google News Alert for mentions to the site. Today this potentially interesting hit came up:

http://www.refreshedmedia.com/news/Who-is-...e-crash/147/63/

Who is looking for a house price crash(sic)

Hardly surprising in the current climate, Hitwise today confirmed that in the last 12 months there have been 44% more searches for the term "house price crash", whilst at the same time there's been 20% less searches for "house prices".

Housepricecrash.co.uk has directly increased its'(sic) traffic by a similar amount - 43%, but who are these people so interested in the demise of the Great British property price?

Well the largest group of visitors to the site are the affluent "Urban Intelligence" (young professional city dwellers) and "Symbols of Success" (the richest and most financially successful Mosaic group).

The two most significant groups increasing their share in the last year are "Suburban Comfort" and "Happy Families" – as the names suggest, they are both stable ‘middle class’ groups that are well represented on the site.

Take it with a pinch of salt. I couldn't track down any of the original data, or even the methodology by which they come up with the visitor profiles. Time for a carefully designed poll to test this for ourselves? (registered users only though, I guess)

I also saw an interesting thing on Google Trends: "house prices" has a very clear annual cycle (up in Jan/Feb, down in December).

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Guest sillybear2

Most new visitors previously unaware of unfolding events are part of the key "Economically F****d" demographic.

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According to the newspaper article HPC generates 400k of income PA

Don't see how that's possible. None of us are spending any money.

We're all tighter than a ducks a*se!

:lol:

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While the HPC Wikipedia page was under attack from wikipedants I set up a Google News Alert for mentions to the site. Today this potentially interesting hit came up:

http://www.refreshedmedia.com/news/Who-is-...e-crash/147/63/

Take it with a pinch of salt. I couldn't track down any of the original data, or even the methodology by which they come up with the visitor profiles. Time for a carefully designed poll to test this for ourselves? (registered users only though, I guess)

I also saw an interesting thing on Google Trends: "house prices" has a very clear annual cycle (up in Jan/Feb, down in December).

Can anyone tell me how they can possibly know which of their infernal little pigeonholes we all fall into?

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Can anyone tell me how they can possibly know which of their infernal little pigeonholes we all fall into?

The words/content on the site, what we say. In the same way tescos knows what kind of person you are from what you buy

Edited by moosetea

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The words/content on the site, what we say. In the same way tescos knows what kind of person you are from what you buy

OK, I did think of that, but don't tell me they go through all the posts? I did wonder whether they do profiles based on what sort of things you buy online and what sort of websites you visit.

Tesco's only know what you buy if you take out one of their fiendish storecards, so they can pigeonhole you, and profile you, and direct-market you, and flog your details on to other fiends who then bombard you with junk mail.

Which is why I don't have a Tesco's or any other storecard.

Though we did take out an M&S one once, in order to get 10% off £500's worth of stuff :P , but shoved it in the shredder right afterwards.

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OK, I did think of that, but don't tell me they go through all the posts? I did wonder whether they do profiles based on what sort of things you buy online and what sort of websites you visit.

Tesco's only know what you buy if you take out one of their fiendish storecards, so they can pigeonhole you, and profile you, and direct-market you, and flog your details on to other fiends who then bombard you with junk mail.

Which is why I don't have a Tesco's or any other storecard.

Though we did take out an M&S one once, in order to get 10% off £500's worth of stuff :P , but shoved it in the shredder right afterwards.

firefox+trackmenot FTW.

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OK, I did think of that, but don't tell me they go through all the posts? I did wonder whether they do profiles based on what sort of things you buy online and what sort of websites you visit.

Tesco's only know what you buy if you take out one of their fiendish storecards, so they can pigeonhole you, and profile you, and direct-market you, and flog your details on to other fiends who then bombard you with junk mail.

Which is why I don't have a Tesco's or any other storecard.

Though we did take out an M&S one once, in order to get 10% off £500's worth of stuff :P , but shoved it in the shredder right afterwards.

IMHO google and others reads and categorises the site automatically for advertisers as you view/post.

I think tescos also do it from your credit/debit cards so use cash :ph34r: ... Store cards are to tie records together, but mainly the exist so they can get your address and sell you extra stuff through the post/sell your details. Frankly I don't give two hoots any more, I wont buy anything I don't want im protected and I always say yes to free money...I even won an expensive gadget last week!!!

Edited by moosetea

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The words/content on the site, what we say. In the same way tescos knows what kind of person you are from what you buy

hence all the farmsex and gaybear chubby dating adverts?

edit: oops ;)

Edited by contractor

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OK, I did think of that, but don't tell me they go through all the posts? I did wonder whether they do profiles based on what sort of things you buy online and what sort of websites you visit.

Tesco's only know what you buy if you take out one of their fiendish storecards, so they can pigeonhole you, and profile you, and direct-market you, and flog your details on to other fiends who then bombard you with junk mail.

Which is why I don't have a Tesco's or any other storecard.

Though we did take out an M&S one once, in order to get 10% off £500's worth of stuff :P , but shoved it in the shredder right afterwards.

Have been saving Clubcard points for a couple of years, and have just paid for this year's family holiday ENTIRELY from clubcard tokens. I still have enough left for next year's holiday, and a good bit towards 2011.

Money for nothing.

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Have been saving Clubcard points for a couple of years, and have just paid for this year's family holiday ENTIRELY from clubcard tokens. I still have enough left for next year's holiday, and a good bit towards 2011.

Money for nothing.

Well, if I still had kids at home I dare say I wouldn't be quite so pernickety about who's logging every last item I buy.

Since it's just me and Mr B, who gets quite a few anyway, we tend to use the BA Amex for the airmiles. If you spend enough they give you an annual bogoff - i.e. if you've got enough for business class to Oz, they chuck in another.

Courtesy of this we've done South Africa twice, Oz, Barbados, and Sumatra.

Needless to say any big ticket items go on the Amex - if the store doesn't take it we go elsewhere.

Though since charges to the co. are high I never use it at any small shops/businesses even if they take it - cash or debit card only.

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I first found the HPC website by Googling "Why is Gordon Brown such a tosser"

I first found HPC by googling "House Prices".

So I thought as Google is that good then this is an omen. How that was proved right. :ph34r:

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I first found the HPC website by Googling "Why is Gordon Brown such a tosser"

nice.

This article gives some info about the click tracking and demographics

http://www.brandrepublic.com/news/179728/h...internet-users/

as far as I understand, some ISPs are selling anonymised logs of all traffic to Hitwise, and demographics may come from the opt-in part. Of course they can easily guess some demographic classes from the traffic too - just by profiling users based on the (major) sites they visit, and then clustering.

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...Of course they can easily guess some demographic classes from the traffic too - just by profiling users based on the (major) sites they visit, and then clustering.

Are there different porn sites then, depending on which social strata you are alligned to?

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  • 284 Brexit, House prices and Summer 2020

    1. 1. Including the effects Brexit, where do you think average UK house prices will be relative to now in June 2020?


      • down 5% +
      • down 2.5%
      • Even
      • up 2.5%
      • up 5%



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