I read about radio 1 doing this, so I went to investigate.
There are people in 'second life' who do live and work there. They actually make enough virtual money to exchange to real money and buy all the things they need in real life. They do this by either building houses, running nightcubs or casinos, or even being an escort (I assume all the female escorts are in fact blokes in real life).
After being banned from a nightclub for being naked, I decided to put on some clothes before I set off for the radio 1 island. Obviously, being May and with summer on the way, I put on a snowman costume. I teleported to the island and, excellently, I landed in the beer tent.
There wasn't much happening in the tent, so I went outside to see how the licence fee was being spent. As you can see from the 50ft teddy bear, it was being spent very wisely indeed.
Most of the population of 'second life' are very nice people, they will help you when you are new to the game by giving you clothes and vehicles and they will tell you where all the best places are to visit. Some people, however, are arses. Whilst admiring the radio 1 teddy, I was run over and pinned to the bonnet of the car. I was driven around for a few miniutes until I was slammed into a billboard. I guess it could have been worse, in the background you can see someone being persued by a helecopter.
The main tent had a live audio feed from radio 1. Everyone would dance regardless of what was playing on the radio. The news is playing in this picture, some horrible story about death. We all dance. The dalek I am dancing with yells exterminate from time to time, maybe because I am throwing snowballs at him. Who can say.
As the sun went down, the place started to fill up, someone brought along a merry-go-round, it was all too much fun for one of the people at the front of the stage, they caught fire.
I've got no intention of playing this game again. After a few hours you have done everything the game has to offer. You will have seen all the clubs with there live payed for dj's. You would have been killed visiting the war island and your jaw would have hit the floor when you stumble accross* the sex island. How people can spend years playing I have no idea. But the ones who do play for years are doing it as a substitute for real life. They spend every waking hour plugged into their pc's.
Not for me (he says, spending most of his time on forums).